Convince & Convert

FEBRUARY 21, 2024

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Do you have company guidelines for AI use?

Training 154

Training Policies Team Guidelines 154

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 109

Policies Marketing How To Guidelines 109

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. Aside from fines, failing to respect consumer data can cost you a competitive edge over companies that do.

Privacy 92

Privacy Marketing Data FAQ 92

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Twist Image

FEBRUARY 15, 2013

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107

Privacy Retail Wireless Smart Phone 107

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Opt in to receive research updates via email. Contact Us.

Research 208

Research Strategy Policies Marketing 208

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. In your training, highlight proper usage of customer data on social media and common HIPAA violations. Looking for more resources?

Social Media 105

Social Media Privacy Insurance Guidelines 105

Jon Loomer

APRIL 18, 2022

The researchers conducted a couple of studies to come to the conclusion that this was happening. In the first study, the researchers created 14 new Facebook user accounts. Researchers controlled the demographics and behavior of each account. The researchers could see these interests within each account’s Ad Preferences.

Study 203

Study Facebook Advertising Research 203

Hootsuite

OCTOBER 20, 2022

Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Launch new sales and marketing channels.

Retail 104

Retail Trends Privacy FAQ 104

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Buffer Social

MAY 8, 2018

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing.

Social Media 111

Social Media Marketing Privacy Policies 111

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

YouTube 116

YouTube Marketing Library Video 116

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

BeingOptimist

MAY 17, 2023

Enhanced Call Quality and Customer Experience AI algorithms analyze customer data , including past interactions and preferences, to personalize conversations. One of the notable advantages of AI in automatic phone dialing campaigns is its ability to analyze customer data, including past interactions and preferences.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. Facebook Faced Congress.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 53

Template Templates Social Media RFP 53

Net-Savvy Executive

MAY 20, 2014

I tried the old trick of writing it down so I could forget it, but more details kept coming, and after a couple of hours I had a whiteboard covered in notes for a book on surveillance in the private sector (this was pre-Snowden, and I wasn''t interested in trying to research government intelligence activities).

Data 97

Data Geotagging Policies Privacy 97

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Research your competition.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The data that Tylenol gathered revealed that more and more people who engaged in hobbies that required intensive focus for extended periods were reporting experiencing migraines.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. According to Pew Research Center, 71% of U.S. Most adults log on to Facebook every day.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

SEPTEMBER 29, 2022

In the study mentioned earlier, researchers took a group of 182 students between the ages of 13 and 18 and had them imagine a situation where one of their Instagram posts got a lot of likes and one got very few likes. There’s very little importance when measuring the overall performance of your Instagram marketing efforts.

Instagram 107

Instagram How To Comparison Metrics 107

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . It was the right tool at the right time.

Survey 148

Survey MySpace Microsoft Social Media 148

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important.

B2B 95

B2B Strategy Marketing Conference 95

Ignite Social Media

APRIL 29, 2019

According to a Facebook study, 80% of consumers either research, decide to buy or discover new products and services on Instagram. So, there definitely seems to be a market for this feature. We don’t know a whole lot yet, but, here’s what we do know.

Features 126

Features Brands Instagram Privacy 126

Pixlee

FEBRUARY 8, 2019

But AI’s presence is already ubiquitous and it’s being used in ways that have serious implications for marketers. With AI juggernauts sharing research and technology, it became more accessible to people, companies, researchers, and governments. The more data AI can work with, the smarter and more capable it becomes.

Trends 66

Trends Marketing UGC System 66

Ignite Social Media

FEBRUARY 18, 2019

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. adults, according to Pew Research Center.

Advertising 121

Advertising Facebook CPM Committee 121

Ignite Social Media

APRIL 13, 2018

With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. What does this insight mean for brands and marketers?

Strategy 98

Strategy Privacy Upcoming Class 98

Buffer Social

MAY 21, 2018

In his January update, Zuckerberg shared: The research shows that when we use social media to connect with people we care about, it can be good for our well-being. So no apps or third-party products will be posting on their behalf or accessing their own or their friends’ data without being given really explicit permission.

API 111

API Facebook Marketing How To 111

Hootsuite

MAY 20, 2020

Working with real influencers can be a valuable marketing strategy. Cyberspies posed as University of Cambridge researchers on LinkedIn. Privacy settings. People seem to be well aware of the potential privacy risks of using social media. For brands, the privacy risk includes both business and personal use.

Social Media 144

Social Media Tools Tips Policies 144

SocMed Sean

JULY 23, 2018

That is the reason why a lot of current research is on using technology to improve the user experience of the person using social media and also to improve scalability and analytics from the point of small businesses and other advertisers. But the main purpose of RFID tags is to collect data regarding purchase, stock levels, and consumption.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Twist Image

JANUARY 8, 2013

The sad truth is that marketers have - for decades on end - done ourselves in. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. There is no escape. No area is safe.

Adwords 101

Adwords Marketing Advertising Tourism 101

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Keyhole.co

APRIL 26, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Go to Settings and Privacy. Click on Settings and Privacy from the hamburger icon in the top-right corner. Please note that you can download your analytics data in a CSV file from a desktop only.

Metrics 52

Metrics Analytics Tools Overview 52