Social Media Today

JUNE 27, 2023

The report provides an overview of evolving data usage approaches.

Report 150

Report Data Privacy Overview 150

Ignite Social Media

MAY 27, 2021

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

Privacy 155

Privacy Social Media Apple Advertising 155

Social Media Today

SEPTEMBER 12, 2023

The report includes insights from some of the world's top marketing leaders.

Report 156

Report Privacy Data Marketing 156

Oktopost

AUGUST 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Privacy 62

Privacy Data B2B Apple 62

Forbes Social Media

JUNE 15, 2021

Facebook-owned WhatsApp is unlikely to move out of India, its biggest market, but concerns loom about data privacy, freedom of speech and mass surveillance.

Privacy 95

Privacy Data Facebook Marketing 95

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

Pixlee

JANUARY 30, 2020

Since taking effect in May of 2018, GDPR has amassed over €428 Billion in major fines for data breaches. Businesses are increasingly scrutinized on how they collect, store, secure, and share user data – and this impacts marketing teams very directly. How Does Consumer Data Privacy Affect Marketing?

Privacy 54

Privacy Data Widget Retail 54

Sherrilynne Starkie

MARCH 24, 2018

Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. Of course, this wasn’t exactly a data breach, because users have willingly agreed to allow Facebook to access and sell their data. They worry unnecessarily.

Social Media 284

Social Media Facebook Privacy Marketing 284

Ignite Social Media

AUGUST 19, 2020

This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site. Without cookie data, social networks lose access to valuable information. Subscribe to Social You Should Know.

Social Networking 127

Social Networking Privacy API Apple 127

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

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Data Foursquare Conference Wikipedia 327

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. According to Facebook : Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60% of website sales from ads. The Future of Privacy-Altered Advertising. Will they like what they see?

Privacy 164

Privacy Advertising Facebook Mobile 164

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 90

Marketing Privacy Policies Issues 90

Ignite Social Media

FEBRUARY 6, 2020

You may or may not have heard about the California Consumer Privacy Act (“CCPA”) and the new bill AB 375, but it’s a topic companies should be aware of. The California Consumer Privacy Act protects personal data of California residents. Is there a way around losing data? What data is considered “personal information”?

Data 120

Data Privacy Class Aggregator 120

Dave Fleet

JANUARY 21, 2021

While the report itself is always immensely valuable in telling a macro picture, I’ve always found that the trust power of the report comes in the intersections of different threads of data and their implications. This year is no different. Digital is facing a trust crisis. Brands need to build trust into their digital communications.

Privacy 397

Privacy Eventful Compete Report 397

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Forbes Social Media

MARCH 5, 2021

Secure cloud storage firm pCloud looked at the new Apple privacy labels featured in the App Store, analyzing ‘Date used to Track You’, ‘Third Party Advertising’, and ‘Developer’s Advertising or Marketing’.

Data 143

Data Apple Privacy Advertising 143

Oktopost

JANUARY 30, 2020

Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. What’s a marketer to do? What is Zero Party Data?

Data 112

Data Privacy Campaign Discount 112

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Ignite Social Media

FEBRUARY 13, 2024

Shift Towards First-Party Data Collection Some think brands focused more on driving viewers to their own websites and collecting first-party data versus pushing social media engagement. This may have been an attempt to avoid relying on third-party data from social platforms due to new data privacy laws.

Analysis 157

Analysis Hashtag Sports eBook 157

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 109

Policies Marketing How To Guidelines 109

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

Social Media 132

Social Media Privacy Marketing Policies 132

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Jon Loomer

JANUARY 8, 2024

Cookies are small pieces of data or text that are used to store information on web browsers. Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. This clarification is bound to come as data emerges from the initial 1% test.

Advertising 171

Advertising API Apple Privacy 171

Direct Marketing Observations

MARCH 12, 2013

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? Depending on what your beliefs are, the bar for leveraging the usage of a service against what is indeed your personal IP and private data has either been lowered or raised. What is private? What is personal? What is sharable?

Privacy 168

Privacy Applications Data Examples 168

Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. Aside from fines, failing to respect consumer data can cost you a competitive edge over companies that do.

Privacy 92

Privacy Marketing Data FAQ 92

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

BeingOptimist

AUGUST 16, 2023

The US is a highly mature e-commerce market with more than 80% market penetration and annual sales of over $1.17 The competition is fierce, and even a minor data breach can kill your business , especially if you are a startup or small business. In 2023, an estimated 218.8

Data 40

Data Transportation API Microsoft 40

Jon Loomer

OCTOBER 30, 2023

At most, you could see it as replacing potential lost ad revenue in a region (the European Union) with the strictest privacy laws. ” If you do not want Meta to use your data for the purpose of personalized ads, you will sign up for the ad-free subscription. When you do, Meta will not use your data for that purpose.

Instagram 195

Instagram Facebook Privacy Advertising 195

Koka Sexton

FEBRUARY 16, 2023

In the marketing world, AI offers great promise; it has the potential to open up new possibilities, automate processes, and gather greater insights than ever before. However, as with any technology, there are both advantages and drawbacks to consider when utilizing AI in marketing.

Marketing 52

Marketing Privacy Data Training 52

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Twist Image

MARCH 23, 2018

But this past weekend, news reports bolster the view its data, which were not supposed to be shared, were central to the strategy of political consultants Cambridge Analytica to sway voters in favour of Donald Trump. What Facebook has actually done here is to confirm the death of privacy. It wasn't a data breach.

Privacy 71

Privacy Facebook Wikipedia Data 71

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Online privacy is an issue that impacts ALL of us. This could not be further from the truth.

Privacy 162

Privacy Activities Microsoft How To 162

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. That, along with data and privacy issues, was among our concerns all along. But they’ve also required changes from social media marketers. But first, what are the core issues raised by The Facebook Files?

Social Media 172

Social Media Facebook Marketing Proposal 172

Sherrilynne Starkie

MAY 25, 2018

Today, the General Data Protection Regulation (GDPR) comes into full effect. Luckily the Canadian Marketing Association (CMA) has published the Guide to the European Union (EU)’s General Data Protection Regulation (GDPR) and ePrivacy Regulation to provide support for compliance. The right to data portability.

Privacy 239

Privacy Overview Data Process 239

Small Business Mavericks

MAY 17, 2011

Are you concerned about search privacy? Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. Of course, I’m No.

Privacy 156

Privacy Engineering Banking Training 156

Small Business Mavericks

NOVEMBER 4, 2011

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? But online privacy goes beyond your ability or willingness to share your clients’ information. I think it is.

Privacy 98

Privacy Small Business Energy Data 98

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

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Social Media Marketing Proposal Influencer 192