Writtent Blog

JULY 1, 2014

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Be More Relevant.

Content 95

Content Nielsen Marketing Repository 95

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. If you’re a content marketer or freelance writer, by now you’ve heard of Ryan Law.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. If you’re a content marketer or freelance writer, by now you’ve heard of Ryan Law.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Idaconcpts

JULY 22, 2013

Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% of the U.S.

Project 134

Project Nielsen Insurance Mobile 134

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Mapping the Social Internet | The social citizen says: August 9, 2010 at 7:40 pm [.]

comScore 232

comScore Microblogging Analysis Nielsen 232

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Marketers should view staying informed about these updates as a responsibility. Inclusive social media marketing is just good social media marketing. And at the end of the day, that’s just being a good marketer. compliance standards. But it shouldn’t need to be.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Net-Savvy Executive

JANUARY 6, 2011

Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. The full research is subscriber-only, but the site offers free summary data on 16 countries. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. million in equivalent media per year. per year.

Facebook 172

Facebook Study Small Business Nielsen 172

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Regardless of your market, you can find ways to make social advertising work for you. marketers were using promoted Tweets. You get my point.

Advertising 112

Advertising Social Media List Statistics 112

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses.

Small Business 89

Small Business Advertising Nielsen SMS 89

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Email is something I check daily and (when I had data) came to my phone as well.

RSS 124

RSS Hubspot Google Reader Feed 124

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients. Facebook’s Marketing API. Well, that’s totally possible! Power Editor.

Instagram 111

Instagram Advertising URL FAQ 111

Buzz Marketing for Technology

JUNE 27, 2008

Data mining focuses on identifying decision information and principles from a complex exploration of relationships within sets of data. Effectiveness in presentation is critical in many areas of global business, especially marketing. Presenting Information. . Key to the presentation of information is audience.

Skills 100

Skills Collaboration Education Software 100

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. In turn, “learning” comes from hearing the unexpected.

Research 40

Research Social Media Cymfony Sample 40

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Building Trust. That being said, sales don’t share as much content as they should.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.

Advertising 60

Advertising Data Collaboration Blogger 60

Convince & Convert

AUGUST 12, 2015

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. Content is data. highlight to tweet).

Marketing 60

Marketing Project Publishing Survey 60

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? And much more.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 32

Brands Metrics Blogger Survey 32

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. Some may argue he goes a little overboard but since Neil writes about marketing, his audience is likely forgiving of aggressive marketing tactics. They use multiple opt-in boxes.

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing?

Statistics 190

Statistics Research Social Media B2B 190

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 20

Brands Metrics Blogger Survey 20

Buzz Marketing for Technology

JUNE 27, 2008

In the same way, data retrieval on the Internet is conceived of as a combination of procedural skills (working with search engines) and of cognitive skills (evaluating data, sorting out false and biased data, and distinguishing between relevant and irrelevant data). 58] Nielsen, J. 32] Haber, H.F.(1994).

Skills 207

Skills Education Telecommunications Journal 207

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Social CRM 147

Social CRM Twitter B2B CoTweet 147