Ignite Social Media

SEPTEMBER 16, 2021

As near as I can tell, Forrester now publishes what they call the Consumer Technographics Benchmark Survey , which covers far more than social media. The content just isn’t interesting was the choice of 36% of folks, while 27% of those in the survey object to how Facebook does business. It was the right tool at the right time.

Survey 148

Survey MySpace Microsoft Social Media 148

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?).

Buy 143

Buy Brands Survey Apparel 143

Ignite Social Media

JULY 10, 2019

According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. Source: Cowen and Company, “Facebook: US Ad Buyer Survey and Consumer Survey Highlights; Model Update,” Jan 10, 2019. Groups will be the New Facebook.

Trends 128

Trends Social Media Groups Groups 128

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

JULY 7, 2020

Over the last few years, our #BrandsGetReal series has highlighted data around what consumers want from brands as they take part in an increasingly complicated online landscape. That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. Now is the time to FOCUS.

Brands 120

Brands Survey Microsoft Issues 120

Sprout Social

MAY 16, 2023

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. Nearly 7 in 10 leaders agree that social data is currently underutilized within their organization.

Social Media 110

Social Media Loyalty Reputation Data 110

agora pulse

MAY 30, 2019

According to data from Facebook, The Daily Beast, and Block Party, some 81% of daily users on Snapchat use Stories, 60% of daily users on Instagram use Stories, and 35% of daily users on WhatsApp use Stories. In fact, the format is increasingly core to the experience. This can be seen in the engagement numbers.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 128

Review Brands How To Analysis 128

Socialmedia.biz

OCTOBER 30, 2018

After the Cambridge Analytica scandal, Facebook has been on a rigorous crusade to clean up its image and show its users not only that their data is safe but that they will only be receiving relevant and original content within their News Feed from now on. News Feed Algorithm . Less Posts Equal More Quality & Happier End Users .

Content 119

Content Facebook Feed Feedly 119

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. It lays everything out in a way that makes it easy to make data-driven decisions. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 21, 2020

Offline connection: The insight behind this campaign—that we need more stories centered on Black joy—isn’t just a hunch, it’s backed by data. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 136

Issues Survey Campaign Authentication 136

Keyhole.co

OCTOBER 10, 2023

So how do you keep track of all this data and uncover what your customers are really saying? The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral.

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

SEPTEMBER 26, 2018

Data from Facebook IQ found that 68 percent of people say they use stories on at least three apps regularly, and 63 percent plan to use stories more in the future. And the format is still growing across the board. The value of Facebook Stories ads. Facebook reports that Stories Ads will soon be coming to Messenger soon too.

Facebook 98

Facebook CPM Survey Instagram 98

Sprout Social

FEBRUARY 7, 2023

Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. Your C-suite pitch: Traditional social media tactics are becoming less reliable. Organizations leading the advocacy charge have an edge over their competitors.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. What is social media market research? With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Buffer Social

SEPTEMBER 4, 2023

User Surveys : YouTube often asks viewers to rate the content they watch. Data shows that Shorts with an average view duration between 50 and 60 seconds get around four million views on average. User Engagement : Likes, comments, and shares play a significant role. Watch Time : The longer a viewer stays, the better.

YouTube 90

YouTube Metrics Feed Feedly 90

Likeable

JUNE 7, 2021

After doing a survey of our own, we found that most people fall into one of three groups. When we surveyed folks on if they like or dislike this feature, one millennial said, “ Dislike, because it just gives me goosebumps and reminds me that I’m being watched.” To combat this, 21.7 percent of people online use ad blockers. NotBothered.

Hubspot 52

Hubspot Survey Privacy Groups 52

Buffer Social

NOVEMBER 17, 2021

Learn From Your Customers (and the Data) A good starting point is paying attention to what your potential customers are talking about. Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Here are a few ideas that I’ve seen work for individuals and businesses over the years.

Small Business 91

Small Business Social Media Tips Content 91

Later

MAY 28, 2021

Use Data to Tell Your Story. LinkedIn Marketing Tip #3: Use Data to Tell Your Story. Data storytelling is an effective way to provide insight and value to your community — and it often proves to be highly shareable content. You can also take your data storytelling a step further by collaborating with another company.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Mindjumpers

FEBRUARY 21, 2014

5: Collect data – and learn from it. Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. When Social Media Meet Big Data. Your tone of voice should go hand in hand with your brand’s image. Facebook Updates News Feed.

Engagement 226

Engagement Sample Samples Upcoming 226

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 114

Brands Sentiment How To Analysis 114

Ignite Social Media

MAY 6, 2021

We looked at some Q4 2020 GWI data for the United States from LinkedIn Users to see what actions they’ve taken on the platform recently. The results were fascinating – as most data is – and this is what we learned. We see personal content on this channel now, not just the traditional career stuff.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively.

Twitter 141

Twitter Survey Trends Hashtag 141

OnlineRockersHub Marketing Blog

MARCH 20, 2020

It creates a stunning visualization of data and presents it in a way that is easy to digest. It gives percentages of geographic data related to the connection, so it requires excellent math skills to understand. It is difficult to export the data by Facebook analytics to a spreadsheet. Engaging, attractive data visualization.

Campaign 88

Campaign Tools Social Media Facebook 88

Harp Interactive

OCTOBER 6, 2010

gather survey data (e.g. survey before entering the sweeps). Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse.

Types 317

Types Facebook Notification Survey 317

Sprout Social

DECEMBER 8, 2020

According to Twitter’s internal data , Tweets with video had 10x more engagement than without video. According to Google’s internal study , YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. Instagram video length best practices. Different types of videos.

Video 129

Video Social Media Study Instagram 129

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. And this can have real world implications (think: the Cambridge Analytica scandal ), can lead to data breaches and more. Start your free Sprout trial. Easier to define and reach your target audience.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Sprout Social

MAY 5, 2020

For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. 56% of marketers use social data to understand their target audience. Download the Sprout Social Index™.

Skills 133

Skills Class Data Team 133

The Realtime Report

APRIL 2, 2019

Survey data found that 55% of U.S. “There’s no way around it: the data is startling. drivers admit to checking social media while behind the wheel. Meanwhile, 68% of Americans say they have caught their driver checking social media, and 35% say they have caught their driver watching a video. “Stuck in traffic.

Social Media 79

Social Media Education Survey Study 79

Oktopost

JUNE 30, 2021

User activity (both on and off Facebook), demographic data, profile details, and device information can all be determining factors in which users see a particular ad. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

DECEMBER 6, 2023

It boosts engagement Our Q3 2023 Sprout Social Pulse Survey reveals a telling insight: half of all marketers (50%) consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing. There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Consolidate all of your data and filter it to contact those leads who look promising. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

APRIL 30, 2020

Facebook is using their data for good by assisting with the public health response. They are also working to help prevent the spread of misinformation, something that has plagued Facebook for some time, with over 4,000 articles about COVID-19 being rated and reviewed by independent fact-checkers.

Facebook 141

Facebook Video Small Business Applications 141

Small Business Mavericks

SEPTEMBER 3, 2013

Facebook took a survey of its users and asked them how they judge quality. Are you posting information, or data, that they will genuinely find useful? The questions seemed to center around whether or not Facebook users were turned on or off from content in their news feeds based on certain criteria. Think of your audience.

Content 98

Content Facebook Meme How To 98