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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But they haven’t left the platform in a linear or random fashion. The post How B2B Tech Marketing on Twitter is Changing (Research) appeared first on B2B Marketing Blog | Webbiquity.

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How to use social data for competitor intelligence (III): researching to inform potential actions & recommending actions

Audiense

This is the last article of our series about how to use social data to gain competitive intelligence. The next article helped us to learn more in-depth about the competition performance , and in this third article, we understand hoy through the use of social data we have the capability to investigate our competition audiences.

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Find UK TikTok Influencers for your brand

Sprout Social

Other choices include entertaining or funny stories, sports, fashion and beauty. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. From fashion to beauty to comedy, here are a few of the UK’s most prominent TikTok macro-influencers.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Dig into original research and analytics to find out key characteristics of your potential customers. Below is a list of 250+ top hashtags for various industries like fashion, travel, fitness and food.

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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. In addition, marketing opportunities and engagement tools have grown in similar fashion.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

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