Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 61

Influencer Instagram Brands Fashion 61

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 105

Policies Marketing How To Guidelines 105

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 112

Case Study Marketing Directory Retail 112

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 102

Retail Trends Fashion Marketing 102

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Social media marketing Get more out of your social media campaigns to promote your brand.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Dig into original research and analytics to find out key characteristics of your potential customers. Below is a list of 250+ top hashtags for various industries like fashion, travel, fitness and food.

Hashtag 87

Hashtag Instagram Engagement Brands 87

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). Facebook Facts and Statistics.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 140

Examples Campaign Tips UGC 140

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. An even larger number of social users turn to social networks to research brands: 43.5%.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

JULY 19, 2023

Pepsi’s senior director of global marketing, Gustavo Reyna, said the brand has seen such challenges become a “big thing” on TikTok and described them as “a completely new way of encouraging fans to showcase their talent.” These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns.

Brands 130

Brands Energy Sports Fashion 130

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. But first, why you need to try B2B marketing on TikTok. Here’s what we learned from their strategies. Published on.

B2B 134

B2B Brands Marketing How To 134

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 141

Statistics Social Media Video Marketing 141

Sprout Social

APRIL 17, 2023

Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. This is how brands expand the value of social beyond marketing and communications. The best possible software solution elevates social data, taking it from simple KPIs to the foundation for making key business decisions.

ROI 99

ROI Social Media Management Team Study 99

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 102

Strategy Discount Marketing Retail 102

Sprout Social

JULY 13, 2021

As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend. Much like watching a home shopping network, livestream commerce operates in a similar fashion. What is livestream shopping? WFH-TO-IRL MAKEUP WITH BOBBI BROWN ARTIST DANIELLE.

Video 118

Video Retail Hosting Fashion 118

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Victoria’s Secret takes their fashion show omnichannel.

YouTube 123

YouTube Brands Fashion UGC 123

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Building trust with your customers is one of the main benefits of social media marketing. Social monitoring is when you use data related to your brand from social media to gain business insights.

Tips 141

Tips HootSuite Facebook How To 141

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Their audience research confirmed: They wanted curated content.

Communities 100

Communities Platform Video Fashion 100

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Mine your customer data for information to point you in the right direction. Now take that a step further. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes. Marketplace shopping apps.

Retail 125

Retail Apparel Discount Fashion 125

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Share of voice compares your brand’s market share on social to its top competitors.

Strategy 128

Strategy Brands Hubspot Survey 128

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! . winter. ?? ??

Influencer 67

Influencer Report Instagram Marketing 67

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. 6 Ways to improve B2B engagement across marketing channels. Despite the challenges, it’s essential to get engagement right.

B2B 86

B2B Metrics Engagement Data 86

Talkwalker SM

MARCH 1, 2016

It is a moment when film, fashion , and the arts collaborate for a night of entertainment. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. According to online audiences, the clear winner for the most talked about fashion brand during the awards show was Gucci.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Social Media Strategies Summit

DECEMBER 4, 2020

With so much at stake this season, it is critical that you develop a marketing plan that will allow you to capture as many holiday shoppers as possible. According to research from Pinterest, about 40% of people are going to be celebrating on a budget this year. Include Your Best Partners in Your Holiday Marketing Plans.

Campaign 130

Campaign Social Media Retail How To 130

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Convince & Convert

MAY 6, 2014

This data is still in its early days, but some interesting things pop out that you also might be able to apply to your own social media strategy. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online.

Team 159

Team Facebook Engagement Activities 159

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. tweet this). tweet this ).

Mobile 167

Mobile Statistics Fashion Hosting 167

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. The rumors are true.). Source: Hootsuite.

Social Media 142

Social Media Meme HootSuite Influencer 142

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132