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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. The survey also found: 73% of customers consider experience an important part of their buying decision. Source: PwC Future of Customer Service Experience Survey. Collect customer data and feedback.

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10 New Retails Trends You Need to Know for 2023

Hootsuite

Governments and consumers are both demanding greater protections for personal data and privacy. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Brazil’s General Data Protection Law. The European Union’s General Data Protection Regulation (GDPR).

Retail 104
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120
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The role of artificial intelligence in business in 2024

Sprout Social

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 121
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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. And the best way we know how to research an audience is through social listening. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch. Prepare FAQ answers. How about Converse?

Products 136
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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Instead of waiting for them to come through customer support, you could add an entry in your FAQ that responds to the issue being mentioned.

Content 118