article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. A fanatical trainspotter renowned for his enthusiastic approach and boundless energy, he has amassed 1.6 Google Humanizes Search Data. Francis Bourgeois is a great example.

Campaign 304
article thumbnail

Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

The most important thing to do is to focus your energy on producing blog posts that revolve around the same topics and keywords (basically creating pillars and clusters). For example, check out this guide to invoice data extraction software from Affinda. Boost Customer Loyalty and Lifetime Value. Source: chanty.com.

Loyalty 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

They target several keywords with high commercial intent, such as the name of the product, “portable power station,” and “renewable energy solution.” Source: Trustshoring.com Encourage Brand Loyalty When it comes to nurturing leads and driving conversions, brand loyalty is the MVP of the game.

article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Brand loyalty A negative experience with your brand may deter some customers for good. It’s also an opportunity to become the ‘hero’ in your customer’s story.

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% Instead, to benefit from this type of marketing, you must invest your energy into converting leads into customers. More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty.

article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 121
article thumbnail

Improve Events: Post Event Follow Up Feedback

The Realtime Report

.” Express your genuine appreciation for your attendees’ time, energy, and contributions. When gratitude is authentic, it fosters affection and loyalty. ” Step 6: Analyze and Iterate Once your campaign has run its course, dive into the data. Continuously refine your approach based on more experience and data.