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The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. Social media posts.

Strategy 131
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. What Is the Enrollment Cliff?

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111
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14 types of social media every marketer should know

Sprout Social

Social curation and bookmarking sites. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags. Not to mention, videos are optimal for educating your audience.

Types 145
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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. According to our research, yes. Does Advocacy Posting Vary by Industry? Why Do Some Industries Post More Than Others? However, this is also an opportunity.

Trends 69
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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Tip 4: Curate content and create copy. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. The project owners can be responsible for overseeing or actively: Curating content for employees to share. 4: Curate content and create copy. 10 tips to master advocacy on LinkedIn.

LinkedIn 114
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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Social

When did you last pay attention to a generic brand video that wasn’t for research purposes? Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. People want people, not brands or ads.

Brands 86