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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111
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The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. Social media posts.

Strategy 132
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. What Is the Enrollment Cliff?

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5 Brands Successfully Using Education to Engage

Convince & Convert

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). Here are five brands that do an exceptional job of educating their audience, which then drives purchase. It’s time-consuming.

Education 127
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. Inspiration. Technology underpins process.

Content 282
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How Anshul Aggarwal is Curating Engagement with Supercharged

So Influential

Niche: YouTube Educational Content. Anshul Aggarwal: Most educational channels seem to be helmed by people that have all the answers, and to an extent that’s because to be teaching a topic you have to be pretty knowledgeable. The post How Anshul Aggarwal is Curating Engagement with Supercharged appeared first on So Influential.

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What social media tasks to automate and what to personalize

Sprout Social

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. But there’s much more to the job description.