Techipedia: Tamar Weinberg

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time. Specially Google, Yahoo and Msn.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Following this outright rejection from a school that supposedly represents religious schools and treats them like any other, the high school team was mentioned on Yahoo!, I can probably attribute at least 2,000 of the votes to Yahoo! because a Yahoo! How to Fix the Situation.

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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. The cost of 1000 impressions is $5 (according to Vitrue) so the cost of 60 million impressions is $300,000 (60 million x 5/1000=300,000). Per year, this calculated the number $3.6

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The only substantial cost for you is time. How can I navigate the millions of questions on Yahoo! Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo! The best part? Should I start a video blog ?

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Answers Yahoo! Epic Change brought social media into the mix for other reasons as well.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road. Answers Yahoo!