Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 27, 2013

The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. Let’s face it, social media changes at the drop of a hat. The overkill.

Social Media 188

Social Media ROI Smart Phone Directory 188

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

APRIL 5, 2011

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). Ultimately, social media is a tool. What do you think?

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MARCH 8, 2012

A customer story or news release shouldn’t read exactly like a novel or movie script of course, but keeping in mind the elements of proper storytelling can help add life and draw readers in to your PR and social media marketing “stories.”

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 12, 2019

The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. People are talking about your brand and product on social media and elsewhere online. Your customers expect you to respond when they mention your brand on social media.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. After all, they work for your organization.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

JUNE 6, 2017

While its worthwhile investing in quality video content to protect your brand image, costs have come down. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead.

Content 190

Content Tips How To Video 190

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., However, in 2019 we are going to see even greater attention paid to live videos. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JUNE 17, 2014

John Lee details four practices used by the most successful social brands in B2B, such as using measurement to drive integration (“Lack of measurement is the number one reason that social fails…Nearly 90 percent of brands measure volume and engagement (likes, followers, etc.), This increases the cost per opportunity.”);

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MAY 16, 2011

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Slide 21: Online costs per lead are lower. The higher cost per lead may very be justified by higher quality (close rate). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

SEPTEMBER 21, 2010

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. Instead, successful media will become aggregators and editors of content, rather than creators. For example, the iPhone got huge social media exposure when first released.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Mixx. Share this on Reddit. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 So Far (August 16, 2010). What’s the Best Social Media Monitoring Tool?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.”

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

SEPTEMBER 16, 2013

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

APRIL 29, 2013

The new HubSpot report is must-reading for anyone who needs to justify market-driven digital strategies, understand what competitors and peers are doing, and gain insights on how to generate more leads, of higher quality, at least cost than with traditional interruptive marketing methods.

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MARCH 30, 2015

To help you be efficient and find great collections of free or low-cost images, here are links to six excellent image sources along with guides to and reviews of dozens more free image sites. 20 Sites to Get Free Stock Images for Commercial Use by Social Media Today. Reviews of Free Image Sites.

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100