Techipedia: Tamar Weinberg
JANUARY 19, 2010
There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.
Techipedia: Tamar Weinberg
MAY 12, 2010
They are interested in this new “social media” thing but haven’t actually dipped their proverbial toes in the social waters yet. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
Techipedia: Tamar Weinberg
JULY 21, 2009
Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. We can learn a thing or two from the landscaping company and AT&T’s failures with the iPhone. Everything today can be turned into a public spectacle that can make or break you.
Techipedia: Tamar Weinberg
JANUARY 25, 2008
If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.
Techipedia: Tamar Weinberg
AUGUST 14, 2009
Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.
Techipedia: Tamar Weinberg
JULY 15, 2009
Access to these social media communities is free. The only substantial cost for you is time. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Look at their policy about servicing you from the get go.
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