Communities Cost iPhone Social News 
Techipedia: Tamar Weinberg
JULY 15, 2009
The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. The only substantial cost for you is time. The best part?
Techipedia: Tamar Weinberg
JANUARY 19, 2010
There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.
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Techipedia: Tamar Weinberg
AUGUST 14, 2009
Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? But yet, despite perhaps not having substantial manpower or resources available, Epic Change has made waves of epic proportions in the social media charity world — at least from my perspective. Why social media?
Techipedia: Tamar Weinberg
MAY 12, 2010
They are interested in this new “social media” thing but haven’t actually dipped their proverbial toes in the social waters yet. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
Techipedia: Tamar Weinberg
JULY 21, 2009
Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. We can learn a thing or two from the landscaping company and AT&T’s failures with the iPhone. Tamar is also the author of The New Community Rules (July 2009).
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Tamar is also the author of The New Community Rules (July 2009).
Techipedia: Tamar Weinberg
DECEMBER 8, 2009
Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
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