Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

NOVEMBER 2, 2021

Because in the end, using social media should be part of your networking strategy to help you reach the best people to achieve your goals. If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Go Where Your People Are.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

SEPTEMBER 16, 2013

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. ” Twitter Followers. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” There are two problems with this argument.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Here are five actionable strategies that can help you boost your brand’s value using social media amplification. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. Connect with Shane on Twitter or LinkedIn.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

SEPTEMBER 1, 2016

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This strategy delivers incremental traffic to a brand’s translated global site, which is a key to its success. In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Conversions grew 65%.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. A social media strategy that’s all about “me me me!&# Trustworthy.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Twitter, 255 million active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” You don’t even know the conversations are happening.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 30, 2020

Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. You may want to constantly update your hashtag strategy using this tool, especially during the COVID-19 crisis. Iconosquare. have made this tool a must for marketers.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. number of blog subscribers, Twitter followers, Facebook fans). Twitter followers. Landing page conversion rates.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 25, 2016

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Or perhaps you’re looking for new ways to get influencers engaged. And give as much value as you possibly can in the process.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter. The losers are those with abandoned blogs, silent Twitter accounts, orphaned Facebook pages. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. 71% said Twitter, while 54% each mentioned Facebook and YouTube. e-Strategy Trends ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

AUGUST 2, 2018

If you’re not at least doing social media monitoring , you may be missing out on important conversations with your brand; throwing the ball out of bounds and missing opportunities to score.). Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

APRIL 11, 2011

It’s not a term likely thrown around in strategy or budget meetings, but it is real. It doesn’t always or even often lead to an immediate conversion action, but in the long term most certainly plays a significant part in “determining the organization’s destiny.&# And real important. Be true to your word. •

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

It’s not a term likely thrown around in strategy or budget meetings, but it is real. It doesn’t always or even often lead to an immediate conversion action, but in the long term most certainly plays a significant part in “determining the organization’s destiny.&# And real important. Be true to your word. •

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

AUGUST 5, 2014

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 1) Improve Multimedia With Twitter Cards. Guest post by Logan Strain.

Tools 195

Tools Twitter Strategy Brands 195

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436. 3) Tweriod.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

MARCH 29, 2016

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

MAY 23, 2017

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Including a video on your landing page can increase conversion rates by 80%.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

AUGUST 23, 2010

But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. She reports on the revenue achieved, social media strategies used and measurement systems employed for tracking.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. They are more focused on engaging in social media conversations than simply tracking them. Twitter Marketing Tools. for automatically bookmarking all the URLs you share on Twitter.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Expert Twitter Marketing Tips and Tactics.

Tips 100

Tips Twitter How To Hashtag 100