Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords.

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Waxing UnLyrical

FEBRUARY 26, 2014

Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. Here’s how they said it would work: Respond to questions on Twitter: Over a two-week period, participants were to respond to various questions posted on Twitter (this round closed on Feb.

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Campaign Authentication Twitter Travel 229

Waxing UnLyrical

AUGUST 8, 2014

Thank God for Twitter and hashtags! On getting that “seat at the table”: Know your company’s mission and strategy! More on career growth: Thinking and starting a conversation about yourself rarely ends well for you. Twitter Facebook Google+ LinkedIn 6 Quotes to Remember From #C2Miami.

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Conference Consultant Energy Meeting 237

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. On Twitter especially, a new term has arisen called “humanizing a brand.” Sparking emotion and humanizing a brand can create immense value; however, tread carefully with your humanizing strategy. Fast Company recently showcased the top 5 trust agents on Twitter.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

MARCH 5, 2014

Add ideas to the world with clearer conversations— both online and off. Writers converse well. And the more they converse, the more ideas there are floating out there, waiting to change the world. Twitter Google+ LinkedIn Four Ways Content Writers Can Change the World. Engage in civic innovation.

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Content Wikimedia Diagrams Community building 262

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. Uber-Targeted Social Media Strategies. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. I especially love this line: “Put UTM tracking on everything that moves.” ” Yea baby!

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Consultant Banking Trends Review 100

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. What strategies have worked best for you? Image: Mike Licht via Flickr, CC 2.0.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

JUNE 4, 2019

I have an @IFTTT account set up to cross-post to Twitter. A4: For any startups breaking into the travel space, a standalone app strategy isn’t going to cut it. Although the conversation ended on Twitter, we’d love to hear your thoughts. To learn more about Danielle, connect with her on LinkedIn or Twitter.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

FEBRUARY 13, 2015

What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible. Is 2015 your year of conversion yet? And you’re tired of hearing it. Based in the Washington, D.C.,

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Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

JUNE 4, 2012

To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: 3: Live out the rest of your life and let Twitter do the rest. But staying part of the conversation— building relationships like a living person does —is the part that seems clever to me. Tweeting after death. . Our messaging.

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Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JUNE 24, 2013

Conversion Rate Optimization Software: Choose the Right Tools for Your Business. Sean McGinnis provides 10 simple strategies that can increase your SEO. Do you have a killer SEO strategy that you use for your website or blog? Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips. Writing Effective Alt Text For SEO.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

MAY 13, 2019

And there’s a lot of talk, discussions and conversations taking place in active groups. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. You can find him on Twitter @amos_onwukwe. These and more you can find in the right groups/communities.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 27, 2015

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

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Diagrams Consultant Social Media Strategy 100

Waxing UnLyrical

DECEMBER 21, 2010

It integrates with Twitter, which was the first reason I took to it. So when I post to Amplify, it posts to Twitter as well (assuming I’ve set up the sync) – and I can post to as many Twitter accounts as I like. It really is a conversation platform. It really is a conversation platform.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. You can catch up with her on Twitter or by email. Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

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News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients. You can catch up with her on Twitter or by email. pts Settings.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MAY 9, 2016

Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study. ” The Link Humans case study.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

AUGUST 1, 2016

Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. When I first started exploring Twitter, I wanted it to be for personal use only – then, I transitioned to only professional. Learn more about, and talk to, Elise on her site , Twitter , or LinkedIn.

Consultant 0

Consultant Banking Course Campaign 0

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Erica Holt has more than 8 years experience developing digital marketing strategies for non-profit and public sector clients.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 21, 2015

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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CSR Travel Consultant Authentication 100

Waxing UnLyrical

JULY 11, 2016

Get a head start on the conversation with this week’s roundup. Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy.

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Report Banking Metrics Loyalty 100

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. To keep the conversation going RPS hosts #WhatstheFineWednesday. She was there because RPS is a great community partner.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

NOVEMBER 30, 2015

A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. And THEN, in their copious free time, they participate in Twitter chats like the one I sat in on. To network, to learn, but more than anything, for the sheer joy of participating in conversation with their student and industry peers. Or won’t you?

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Storify Energy Delicious Consultant 100

Waxing UnLyrical

OCTOBER 26, 2015

Three Keys to Blueprinting Your Social PR Strategy. Why: “As I was going through my notes, and organizing tasks and to-dos in Asana, I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you.” Seven Frequently Asked Questions on Social PR Strategy.

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Consultant Training Community building Strategy 100

Waxing UnLyrical

MARCH 21, 2013

We engage in banter on Twitter on a regular basis. We host, and participate in, Twitter chats. Participate in #measurePR , the Twitter chat I host every other week. Twitter Facebook Google+ LinkedIn If You Pick My Brain, I’ll Have a Hole In My Head. We comment on other blogs. We do Facebook Q&As.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

JUNE 13, 2016

Why: “I like integrated communication strategy. I love integrated communication strategy. If you’ll be at #AMECSummit, please join us for a LIVE rendition of the #measurePR Twitter chat from the Summit venue ! Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. If you missed it or want to revisit the conversation, check out the #measurePR transcript for May 12.

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Lurker Consultant Metrics Journal 100

Waxing UnLyrical

FEBRUARY 24, 2014

A great read if you’re focusing on building out your content strategy. Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Twitter Facebook Google+ LinkedIn Monday Roundup: Overcoming Obstacles. Who Are Micro Influencers and Do We Need Them?

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

JULY 2, 2018

My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. Twitter and the community that took me under its wing. Although the conversation ended on Twitter, we’d love to hear your thoughts. A2: I stumbled into PR/marketing. A3: Hard to say.

Education 102

Education Creative Commons Metrics Journal 102

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. It’s literally a little book, easy to carry around in a bag and dip into whenever you need some inspiration… and it’s about practical strategies.

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Communities Postrank Organization Tourism 205

Waxing UnLyrical

APRIL 22, 2016

Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. A2 [cont] #InfluencerMarketing is old but tested/true strategy that works, #SoMe just provides an infrastructure for scale #measurepr. It creates noise, not signal or engagement around the conversation #measurepr.

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Influencer Marketing Banking Communities 100

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit.

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

MAY 15, 2018

A majority of respondents, 55% in total, said they are currently employed full-time but would be open to having a conversation regarding a new and/or different role. So many think of it as a nice to have, but it supports so many other functions and strategies of an organization.”. Connect with him on Twitter. A Final Question.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

DECEMBER 28, 2010

That’s the main thing; if our customers don’t even understand what we do, we can pretty much take the rest of our PR strategy and shove it up the chimney. Comment as pts moderator Richard Bailey Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings. pts Settings.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Suddenly, you become mired in digital transformation conversations. Can AI Improve PR? Further, it promises to do this on a much faster definitive level.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

NOVEMBER 14, 2010

Why: other than the fact that my car is giving me so much trouble I’m about ready to pack it in, I think this is brilliant in terms of strategy and negotiation. Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Reader story: how we bought a new car , from J.D. pts Settings.

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Blogroll Class Postrank Comments 214