Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

ROI 109

ROI Social Media Syndication Embedding 109

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. This episode is part of a series of conversations that will cover influencer marketing in detail. 8 Steps to Develop a Social Business Plan (white paper). Click To Tweet. Need more help?

Influencer 166

Influencer Tips Marketing Training 166

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. If you’re really listening, you have a better chance of defining and steering the conversation. Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! This is the second in a series of conversations that will cover influencer marketing in detail. How do you stand out from the crowd?

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JANUARY 4, 2017

They give up because they don’t have the ROI they made up in their mind they should have by now. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. However, here is the problem. Get use to it.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. 8 Steps to Develop a Social Business Plan (white paper). Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world.

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

OCTOBER 3, 2016

They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Skills 167

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

MAY 22, 2017

Let's flip this conversation around. 8 Steps to Develop a Social Business Plan (white paper). Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? Yes, that is the person you need to be thinking about. Let's talk about what we need from our buyer. SoundCloud.

Training 167

Training Influencer Team Analysis 167

Sprout Social

MAY 25, 2022

These conversations and activities provide insights for sales and support, including: Sales objections. Paint a complete picture of your CRM contacts with information and conversations via social media. Reports, white papers and other lead magnets. Pain points and challenges. Wants and needs. This includes: Blog posts.

Team 111

Team B2B Platform Analytics 111

Mindjumpers

MAY 15, 2012

The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom. So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). white paper. The opportunities are everywhere.

Findability 106

Findability Social Media Case Study ROI 106

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Pam Moore

SEPTEMBER 23, 2016

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Brand Humanization in a Nutshell. SoundCloud.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 60

Brands Strategy Small Business Authentication 60

Webbiquity SMM

APRIL 11, 2012

Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. This is where the “R” happens in social media ROI. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Janet Fouts

FEBRUARY 11, 2013

Some are great conversation wranglers, s**t-disturbers even. Some are analytical thinkers and know how to extract ROI from a stone. Many have a passion for the topic of conversation central to the brand they manage. Big brands have a tendency to think community management is a rank and file position.

Communities 141

Communities Content Jive Meme 141

Pam Moore

MAY 9, 2016

50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Social Brand Humanization: Authenticity vs Transparency. Brand Humanization in a Nutshell. 20 Tips to Humanize Your Brand. 10 Tips to Focus on Needs of Your Customer. How to Subscribe to Social Zoom Factor Podcast .

Brands 113

Brands How To Authentication Wikipedia 113

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ? How Is Brand Visibility Measured? be sure to keep it non-promotional.

Brands 75

Brands B2B SEO Influencer 75

ProBlogger

JANUARY 30, 2013

Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. So … is content marketing ROI trackable?

ROI 40

ROI Content Buy Cost 40

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? Increase ROI of every marketing dollar you spend? Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Tips 60

Tips ROI Social Networking Training 60

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Remember measuring ROI.

ROI 219

ROI How To Marketing Proposal 219

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

MAY 27, 2016

Instead focus on connecting with people you can learn from, people who you can share mutual value and have relevant, meaningful conversations not only on Facebook, but also in real life when possible. The norms, language, tone of content and conversations is different. Every social network is different. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

MAY 6, 2019

We help brands of all sizes (from startups to enterprise Fortune 10 brands) identify their industry and brand influencers, then build and execute a strategy to inspire them with epic content and conversations to nurture authentic relationships and create loyal brand evangelists! 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. you need to be a part of their conversation when they have a problem and position yourself as part of the solution.

Social Media 113

Social Media ROI Newsletter Campaign 113

Laurel Papworth

APRIL 28, 2011

in either race registration conversions or ad impressions. 3) 1.3% = Conversion rate (originating from FB); [2.9% White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. Active.com Team Sports Directory. per shared link. PowerReviews.

Facebook 110

Facebook Directory Statistics Review 110

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Diva Marketing Blog

FEBRUARY 24, 2011

One of the first things she said to me was that social media was about having a conversation. That said, if you’re a business, social media isn’t just about a conversation – it’s also about turning that conversation into revenue. Most of the other books on social media are just about the conversation.

Social Media 75

Social Media ROI How To Cost 75