Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Conversation. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Conversation : Comments. follow me on Twitter. Dmitri on Twitter Tips the Tuna. Conversation. Ross Mayfields Weblog. Enterprise 2.008 » June 12, 2008.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone? We all make mistakes.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

AUGUST 12, 2009

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. With Twitter!! In fact we even won our first engagement over Twitter – so watch out DellOutlet we are gaining on you fast!

Marketing 174

Marketing Issues Team Conversation 174

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. In addition to that they could see content from previous Wake Opens, as well as share content over their social networks and follow their favorite riders on FB or Twitter.

Crowdsourcing 197

Crowdsourcing Brands Posterous Mobile 197

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

OCTOBER 14, 2008

cartoon heart on learning to listen: how pr can join the social media conversation. outdoordating on online dating market - down in US, up in EU. 5 reasons that there is value in providing the link » 3 types of blog: closed, conduit and participant in the conversation. Martin Ross on presentation: blogging for apples.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

JULY 27, 2011

But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Learn more about the growing importance of the social conversation in building and maintaining an audience in Networked Insights’ Social Intelligence Report: True Blood.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 4, 2009

This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going.

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

NOVEMBER 13, 2015

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

JANUARY 20, 2016

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

JUNE 27, 2008

conversation. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

SEPTEMBER 17, 2015

This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft. To get a copy of the slides or to listen to the replay, please click here.

Liveworld 100

Liveworld Company Storify Microsoft 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? With a Coupon Code! – Share this on Reddit.

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. Marketing and Sales need to be tightly integrated with the same incentive and management plans. Marketing supports sales, if sales fails, not sure how marketing can be successful.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

JUNE 27, 2008

4-Become a part of the conversation and start commenting on the blogs you read. 5-Join the microblogging phenomena by reading Tweets at Twitter. (If 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Twitter: What am I doing?

Education 279

Education Ustream Microsoft Wiki 279

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

OCTOBER 27, 2009

That’s right – the Internet – most likely Google but increasingly for real time information search you might use Twitter. Conversely most people don’t just pick up the phone and call a company anymore. Some of these issues first showed up on Twitter way before they ever hit the Contact Center.

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Don’t treat every customer the same.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Let me explain …. Email this to a friend?

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

JULY 23, 2009

Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! I know who I would rather have.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. You can follow this conversation by subscribing to the comment feed for this post. its a PRIVATE TWITTER which date-stamps all of your thoughts & recollections, rendering them taggable. Twitter: steverubel. Avatar Marketing.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). On June 29th, 2008, Jumping into the conversation? Go join that! Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

SEPTEMBER 25, 2008

It's more like hanging out in a village square or a pub -- conversations, news, and resources come to me. I'm finding new links and posts either through twitter, comments on my blog post, or through people who have linked to me. new marketing??? This scan, capture, analyze patterns, and write a blog post is a part of my routine.

RSS 100

RSS Patterns Banking Forums 100