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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

You can also add these reports to your WordPress dashboard making it easier for your authors to target the right demographics. Finally, both BERT and Google Hummingbird manifested one obvious trend: the move to conversational marketing. So Google’s moves aim at understanding and interpreting these “conversations” are helpful.

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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. Page visits.

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Split Testing Made Easy with the ConverThis WordPress Plugin

Kikolani

For example, you might want to test two sales pages, each with a different headline, to see which one leads to more sales. The benefit of split testing is, of course, an increase in conversions. ConverThis is a WordPress plugin that makes A/B testing simple. How simple? Let’s find out. Setting Up a Campaign. In Conclusion.

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Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Opt-in Email Newsletter Popup Best Practices for 2012 (2012) – Conversion optimization testing and results with a popup opt-in form.

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WordPress Tips for Creating the Perfect Bio Page

Idaconcpts

Making the perfect bio page in WordPress is very important if you are looking to make conversions. Whilst being a simple idea, it’s not easy to implement in the standard WordPress editor, and a couple of plugins I highly recommend are great for making the job quick and easy. Give people a reason to buy from your website.

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3 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. This can be done with WordPress plugins, creative programming, and sometimes within theme settings. But, let’s look at Shopify, a popular option, as an example.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

AI Engine is a WordPress plugin, and I was running into too many bugs (could have been plugin conflicts) that created frustration. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). I honestly couldn’t even list all of the apps I tested here.

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