10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Brand marketers are using many approaches in an effort to be part of the conversation, and are leveraging multiple social channels to do so. Social Media ROI: 10 Examples. 10 Examples of Social Media ROI [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Does social media drive ROI? Many brands are still plagued by this question. . Easy, right?
Three Examples of Social Media Gone Bad
OCTOBER 24, 2011
Let me give you some examples. Why don’t you engage me in conversation if you really want me to follow you back? Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. You can watch someone’s tweet stream, find something you have in common, and jump into a conversation. ” Sure.
5 Super Cool Facebook Messenger for Business Examples
DECEMBER 20, 2016
What will customers expect from the conversations? On Messenger, the network interacts with users in a natural and conversational way. Messenger apps are ripe for news as they enable that intimacy of a one-to-one conversation, but they’re also a medium to broadcast messages at scale. As communication channels shift, consumers desire conversations that fit their lifestyles.
Chatbots: The future of conversational commerce and marketing
Buzz Marketing for Technology
DECEMBER 14, 2016
One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. They’re applications that have linguistic structure. Improving the customer experience.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance. Using this tactic to your advantage has the potential to increase customer conversion rates by around 30 percent.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Be Conversational.
4 Conversion Experts On Why Buyers Click
Convince & Convert
MAY 4, 2015
Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science. Give me a C. Give me an R. Give me an O. Let’s go!
7 Must-Know Writing Tips [+Examples]
NOVEMBER 23, 2014
Writing in the second person not only helps engage your readers by addressing them directly, it also helps your writing flow more naturally because it closely mimics an actual conversation. Check out this ProBlogger guide to conversational writing. The post 7 Must-Know Writing Tips [+Examples] appeared first on Writtent Blog. Image source. Plan Your Content. Exactly.
How to Build a Content Conversion Funnel
MARCH 14, 2016
This is where a content conversion funnel comes in. content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels.
7 Ways to Write Headlines that Get Clicks [+ examples]
FEBRUARY 4, 2015
Here are 7 ways to kick it with headlines (plus examples from the pros). 1. Ask Tell me you’re going to show me how to do something valuable, such as increasing my website’s conversion rates, like this article from Forbes , or make a million bucks driving a Ferrari, and I’m all ears. 5. Ask a question. Readers have this thing called curiosity. Be honest.
How to Track Mobile App Conversions
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? conversion is when a mobile app boosts sales, whether directly or indirectly.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective. Keep it Brief.
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s even easier to take part in conversations – comment, like, RT, MT, and share. Don’t create content or take part in conversations if you can’t… 1. No examples necessary. Let’s blow this up with some of the examples of MBJ violations. It’s easy to make content (for 2-5% of most audiences).
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. Here is a detailed example… Click To Tweet. 1. Why not just send the email?” The email campaign by itself may have done fine. Start Jan.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Conversion rate. Here are the 8 tools, tips and techniques we’ve used since January to get our website up over the 8 per conversion rate mark: What I did. Here’s an example: . Sessions.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. For example, are your Facebook followers mainly women? Buffer. SocialRank. Social Bakers. Beetailer. Piktochart.
5 Simple Tweaks to Optimize Your Form Conversion
Convince & Convert
MARCH 24, 2015
When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. For example, you can create multiple pin boards including comic strips and memes, infographics, and photos relevant to your target audience. Finally, you could create a special landing page to increase your Pinterest referral traffic and conversion rate. alone will reach 59.3
Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps
NOVEMBER 30, 2016
Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps. It's now easier than ever to see the buzz around your Tweet with reply counts and organized conversations: https://t.co/GM7DBEZbJr. This number is not the total number of replies in the entire conversation.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Collective Conversation Code of Conduct. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com. About.com. American Red Cross.
New Facebook Pixel: Audiences, Custom Conversions and Standard Events
DECEMBER 14, 2015
Facebook Custom Conversions: A Beginner’s Guide. Conversion Pixels: Individual pixels used on the success page for each product and opt-in. The old conversion pixel is/was used for tracking and optimizing for conversions. It was required when running campaigns with the Website Conversions objective. Custom Conversions. It’s optimization.
Should you let social media conversations direct your business?
NOVEMBER 22, 2011
Here’s a question for you: Should you let conversations in social media direct your business? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business? Tweet. The answer isn’t quite as simple now, is it? Of course not.
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
So all you need to do is get your Facebook conversion pixel in there and you''re good to go. Here are the steps: First, get your Facebook conversion pixel. In Facebook Ads Manager, on the left side column, there is a link that says "Conversion Tracking". This is the page where you set up your conversion pixel. Click "Close", and your conversion pixel will be set up.
Twitter Extends Conversational Ads With Instant Unlock Card
AUGUST 4, 2016
Twitter head of product, brand and video ads Ilya Brown announced the release of the social network’s conversational ads to all advertisers globally, as well as a new feature, the Instant Unlock Card , in a blog post. Engage w/ customers using Conversational Ads & the new Instant Unlock Card. It’s a powerful way for advertisers to extend their presence across Twitter. https://t.co/NoRREule5Z
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network. More Call-to-Action Examples and Resources. social media.
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
In this blog post, let’s take a closer look at what triggers are and some examples of triggers that you can use to start your own evergreen campaign. Here are 4 examples… Click To Tweet. You’re about to see several examples of triggers. For example, let’s assume a user subscribes to your PDF. Of course, this is just an example. 10 Days.
5 Examples of Inspired Checkout Processes That Bring Results
Convince & Convert
NOVEMBER 13, 2014
Once the user has picked their items and proceeded to create a shopping cart, it is time for your conversion chops to swing into overdrive. One of the best things about online shopping is not having to wait in line behind a long line of equally frustrated shoppers at the cash register. So, what does a great checkout process make? Minimal steps? Short forms to fill up? Zero distractions?
Facebook Custom Conversions: A Beginner’s Guide
NOVEMBER 17, 2015
What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. Search.
6 Must-Dos for Best-In-Class Social Media Customer Service
Ignite Social Media
AUGUST 10, 2016
Once you reply publically to the issue, state that you’d like them to message you privately to steer the conversation to your DMs. If your customers were to grade your customer service on social media, how would your brand do? Would you be an A student? Maybe sliding by with a C? Or would you be trailing behind the rest of the class ? Make Time to Be Available. Image Source: Groove.
Insider Interview: 3 Critical Things You Must Know About Conversion
OCTOBER 22, 2015
I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Should you spend money on traffic acquisition or conversion?
3 Conversion Psychology Principles to Use in Sales Copy
DECEMBER 9, 2014
If there were any single conversion psychology principles that applied to all types of buyer personas , this would be it. The landing page example below from RightSignature does an exceptionally good job of clearly communicating several types of pleasure: Image source. For more insights on how to increase your conversion rate, check out our blog 7 Steps to Writing Copy that Sells !
Change the Tone of your Conversation with your Members/Customers
JULY 1, 2013
It takes changing your conversation and building relationships over time rather than taking snapshots of their responses to your programs at one moment in time. At the Veterinary Information Network (VIN ), for example, staff and members practically “live” on their online platform, on which they can access a variety of benefits and resources. ——— ( photo credit ).
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. That is the one KPI that matters in this case — not CPC or CTR, for example. They assume it’s easy. Product.
4 Ways to Increase Customer Conversions
JULY 23, 2014
You see there is one fact that you need to recognise when it comes to getting a potential customer to choose you, one truth in increasing customer conversions and it is this… All companies believe in quality. There are various ways to improve customer conversions. Can you demonstrate with an example? If someone asks “Why should I buy from you?” Share.
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
To date, there haven’t been many great examples of humor in B2B. Adorbs,” and, “Totally Hottie McHotterson,” for example. 4. Historical By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. Concentrate on having a human conversation that allows your customer to talk about how they make their clients look good.
640+ Power Words That Sell to Maximize Your Conversions
JULY 12, 2016
Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Example. The post 640+ Power Words That Sell to Maximize Your Conversions appeared first on Writtent. Because. Instantly.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?
5 Ways to Increase Mobile Conversion Rates
Convince & Convert
APRIL 15, 2014
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. Marketingexperiments.com did a very in depth experiment in how effective responsive sites were increasing mobile conversions, and they found no increase what so ever in conversions.
Facebook Testing People You May Know in Messenger, Topics for Conversations With Brands?
SEPTEMBER 9, 2016
And the social network appears to have added categories to conversations between users and brands. Support and Getting in Touch are the two examples visible in the screenshot. Facebook appears to be testing some potential new features for its Messenger application. Some users are seeing the social network’s People You May Know feature within the Messenger app.
17 Must-Know Conversion Copywriting Hacks
JULY 28, 2014
Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. 5. Word-of-mouth advertising is one of the most powerful conversion tools, and it can be effective even if the word comes from a stranger.