Oktopost

MAY 16, 2022

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. Conversion rate from paid ads came in at 3.14%, while employee advocacy resulted in a 51.71% conversion.

B2B 91

B2B Engineering Social Media Privacy 91

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.

Social Media 225

Social Media Tips Marketing UGC 225

Convince & Convert

SEPTEMBER 2, 2014

With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world. Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? Very few, is my bet. In fact, a study of the Interbrand. Read the whole entry. »

YouTube 166

YouTube Conversation Sample Samples 166

Sprout Social

APRIL 26, 2018

She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. I’m a Senior Software Engineer on the Data Ingest squad.

Software 90

Software Engineering Team Meeting 90

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Search engines?

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 120

Platform Social Media Tumblr Reddit 120

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: Olya Kobruseva on Pexels.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development. Build upon your networking skills.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Not sure what we’re talking about?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 90

Reputation Brands Sentiment Survey 90

Webbiquity SMM

NOVEMBER 8, 2022

Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO). The results were an outstanding victory for the first landing page with an 84% increase in conversion rates.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 111

Brands How To Sentiment Metrics 111

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Conversations (themarketingblog.wordpress.com) [.] 00 am Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

agora pulse

JULY 10, 2018

The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? If you’ve got a Facebook page and your target audience is on Instagram, then adding the platform to your social media marketing plan is a smart move. Your Facebook Page. TLDR Twitter.

Small Business 83

Small Business Platform Social Media Hashtag 83

The Realtime Report

FEBRUARY 27, 2020

We will also examine ways of identifying and debugging search engine optimisation issues. The following tips are effective ways of building search engine optimization cases: Prepare A Forecast. Targeted search engine optimization growth. Targeted search engine optimization growth. Flat performance.

SEO 213

SEO Proposal How To Engineering 213

Social Media Strategies Summit

FEBRUARY 18, 2021

One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. This trend is driven by a number of factors like the launch of business-friendly features by social media platforms and the ease of shopping. Social Media Will Be Used as a Discovery Engine. But that’s not it.

Trends 193

Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. In its early days, TikTok was known as the social media platform of choice for young people. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.”

Education 162

Education Examples Content Nielsen 162

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. It supports many of the platforms you already write on, including Google Docs, Word and Gmail.

Team 89

Team Tools Marketing Hubspot 89

Sprout Social

SEPTEMBER 15, 2016

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Interns are also matched with a mentor, typically a senior engineer, with expertise in their areas of interests. Megan, a student at Washington University in St.

Engineering 40

Engineering Project Patterns Team 40

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Kikolani

MAY 24, 2016

We pick a platform, put together a color scheme, figure out some fonts that fit into our brand’s style, slap a logo on the website and call it good. However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective.

SEO 99

SEO Conversation Mobile Sites 99

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Siegel says proving ROI is a primary focus, and she uses our platform to help her set goals and craft social strategy.

Atlassian 103

Atlassian ROI Social Media Collaboration 103

Sprout Social

MAY 4, 2023

LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. Here’s a good example from Search Engine Land. This is because the questions posed and the insights shared spark conversations among the members of the group. Relationships form out of these conversations.

Groups 131

Groups Groups LinkedIn Microsoft 131

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? The volatility of it all, every platform buzzing, converging all at once, 24/7, the noise, it’s all still there. Suffice it to say, the guilts have driven me to finish this piece.

B2B 112

B2B Social Media Conversation Platform 112

Sprout Social

APRIL 7, 2021

Conversion rates. Combining data like your CTR and referral traffic yields your conversion rate. Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. Listen to learn what your audience really cares about.

Social Media 136

Social Media Content Lurker Metrics 136

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. In this approach, you need to know how many people make a purchasing decision and understand which platforms your audience gravitates towards. .

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Marketing

FEBRUARY 8, 2021

These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions. SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform.

Twitter 141

Twitter Survey Trends Hashtag 141

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. can be instantly translated into a comprehensive analytics platform on the fly. Post this on Diigo.

Platform 104

Platform Sentiment Press Release Technorati 104

Ignite Social Media

JULY 10, 2020

Just this month, TikTok opened its ad platform out of beta and it’s now accessible to a worldwide audience. While TikTok’s parent company Bytedance has taken pains to separate their Chinese and non-Chinese platforms, there is currently some talk of a potential ban of TikTok in the United States that is worth watching.

Brands 176

Brands Facebook LinkedIn Influencer 176

Convince & Convert

JANUARY 11, 2018

That said, my friends’ misleading introduction results in some lovely party conversations, the most recent being, “Do you think we’ll always call social media ‘social media’?”. The conversation pivoted. Now, ads can be sent through both platforms at the same time, from the same tool, using the same audience parameters.

Social Media 154

Social Media Consultant YouTube Instagram 154

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

Template 102

Template Templates Social Media Content 102

Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. Delight your customers and improve conversion rates. Simple integrations for Shopify , Square, and other ecommerce platforms let sellers create web stores quickly. How to drive higher TikTok conversion rates for your business.

HootSuite 92

HootSuite Trends Feed Feedly 92

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing 132

Marketing How To Sample Samples 132