Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

Conversation 99

Conversation Brands FAQ Survey 99

Oktopost

MAY 16, 2022

Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation.

B2B 91

B2B Engineering Social Media Privacy 91

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022?

Strategy 195

Strategy Marketing Automotive Campaign 195

Hootsuite

AUGUST 24, 2022

With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. Though the platform itself is free, users can make purchases within each experience. Serial game developer Alex Hicks earned over $1 million per year creating games for the platform, all before his 25th birthday.

Platform 121

Platform HootSuite Template Templates 121

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing 127

Marketing How To Sample Samples 127

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 87

Team Tools Marketing Hubspot 87

Sherrilynne Starkie

FEBRUARY 20, 2018

It’s also highly-effective at driving website traffic, which can boost search engine ranking. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. Search marketing needs careful planning and smart thinking. Influencer marketing.

Consultant 220

Consultant Social Media Marketing Skills 220

Convince & Convert

SEPTEMBER 2, 2014

With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world. Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? Very few, is my bet. In fact, a study of the Interbrand.

YouTube 166

YouTube Conversation Sample Samples 166

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Tools HootSuite Price Marketing 100

Social Media Strategies Summit

FEBRUARY 23, 2024

Beardbrand With over two million YouTube subscribers, Beardbrand understands what it takes to succeed on the platform. Whereas most marketers try a bit of everything on Shorts, Beardbrand sticks to a single theme with its short-form video content: so-called “beard transformations.” So it’s no surprise this video has clocked up over 2.5

Examples 201

Examples YouTube Transportation Video 201

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

SocMed Sean

MARCH 10, 2022

This is significant because it means LinkedIn continues to be a vibrant social media platform targeted to professionals looking for work and employers. Due to current phenomena like "The Great Resignation," LinkedIn should become an essential part of your marketing strategy in 2022. Is LinkedIn Still A Good Marketing Platform?

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 105

Tools Content HootSuite Marketing 105

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

The Realtime Report

APRIL 30, 2024

Why Shopify Stands Out: Key Features That Make Shopify Ideal for eCommerce Shopify, a leading eCommerce platform, is a preferred choice for businesses seeking to establish or expand their online presence. A Platform Tailored for eCommerce Shopify stands apart from other platforms due to its exclusive focus on eCommerce.

Features 91

Features Startup SEO Resources 91

Ignite Social Media

JUNE 14, 2023

TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media?

Hashtag 152

Hashtag Social Media Strategy UGC 152

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Platform Social Media Tumblr Reddit 114

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? We’re here to help you navigate the ever-evolving world of digital marketing tools. This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Social media marketing tools. Brandwatch.

Team 130

Team Tools HootSuite Marketing 130

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191

Metrics Content Marketing ROI 191

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

JANUARY 6, 2021

Why social media marketing metrics matter? Content social media marketing metrics. Conversation social media metrics. Conversion social media metrics. Why do social media marketing metrics matter? As social media platforms’ value to marketers increases, platforms are adding reporting features.

Metrics 131

Metrics Social Media Marketing Sentiment 131

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

The Realtime Report

MAY 11, 2014

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. see results for each hashtag on all platforms, or on a single platform. mute the posts they find irrelevant.

Hashtag 194

Hashtag Platform Metadata Social Networking 194

Keyhole.co

MAY 12, 2023

It can help you figure out which keywords to target in your ads to get the most clicks and conversions. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? Social media marketing Get more out of your social media campaigns to promote your brand.

Tools 52

Tools Strategy Marketing Analysis 52

Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Marketing 105

Marketing Skills Guidelines SEO 105

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Social Media Strategies Summit

JULY 28, 2021

billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. With a user base of 3.78

Social Media 264

Social Media Discount Influencer B2B 264

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. You can then put more eggs in the baskets that show the most promise.

Brands 106

Brands How To Sentiment Metrics 106

agora pulse

JUNE 23, 2020

Is Pinterest part of your social media marketing plan? If so, check out these tips for Pinterest marketing. Pinterest marketing. The platform isn’t fading away nor choked up with knitting patterns. So, let’s get started and look at the Pinterest marketing techniques you will want to know about. Been away a while?

UGC 138

UGC Marketing Feed Feedly 138

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. They’re more like actual conversations and not as cold and robotic.”. Direct messages your teams send on Instagram , Twitter and other platforms need to maintain brand voice to set the company apart from competitors.

Social Media 127

Social Media Marketing Social Media Management Issues 127

Social Media Strategies Summit

FEBRUARY 18, 2021

One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. This trend is driven by a number of factors like the launch of business-friendly features by social media platforms and the ease of shopping. Social Media Will Be Used as a Discovery Engine. But that’s not it.

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Trends Social Media Authentication Instagram 193

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Social media marketing. PR marketing.

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Types Strategy Marketing CPA 100