Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Twitter – minimal conversation and mostly push marketing. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

AUGUST 14, 2011

According to Klout.com, “Every time you create content or engage you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. Just in the last year, Klout has begun to reward influencers with things likeSubway gift cards and exclusive content. score, I am a “Twitter Superstar.”

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Influencer Klout Foursquare Analysis 48

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. So if you take a second to read between the lines on this, you’ll see that content has been anointed king. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on.

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Conference ROI Small Business Metrics 40

Jeff Esposito

APRIL 29, 2013

In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.

Social Media 49

Social Media Klout Issues Reddit 49

Jeff Esposito

MARCH 30, 2011

As I’ve been going through the list of people I follow on Twitter looking to see who has blogs that I should be following I couldn’t help but notice a trend: people were neglecting their blogs. We face writers’ block, but we can’t stop writing, even if it is on the back of a gum wrapper, and no one is reading our content.

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Posterous Blogger SEO Social Media 44

Jeff Esposito

OCTOBER 11, 2010

Instead of letting the content on this blog go stale, I have reached out to some of my best friends in the online space to pen some guest posts that I am sure you’ll enjoy. Here is the schedule of the upcoming pieces and a link back to their sites and Twitter handles so you can check ‘em out: Kate Ottavio ( Twitter ) – 10/12 & 10/22.

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Posterous Upcoming Hashtag Twitter 30

Jeff Esposito

FEBRUARY 25, 2013

I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

JUNE 15, 2011

At the time, I was content with public relations. As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. Social media was still being called Web 2.0,

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. NBAer’s Unusual Twitter Ticket Gimmick – now this post takes “s**t” talking to a whole new level. Thanks in advance and catch you next week.

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Review Influencer Publishing Tips 39

Jeff Esposito

JULY 11, 2011

For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation. If this is important to you and your company, create and share relevant content with your community on a regular basis.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). Don’t believe me?

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

APRIL 5, 2013

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 6 Facebook enhancements you may have missed since Jan.

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

SEPTEMBER 29, 2010

Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. With that I must say thank you to Steve Garfield for putting me onto the Twitter account a few months back. It also allows those without children to reconnect with a long-lost part of their childhood.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 29, 2012

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. million Twitter users ( Media Bistro ). This post originally ran on Vistaprint’s Small Business Blog.

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Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JANUARY 2, 2012

Content Rules – Chapman/Handley – Review. On Becoming Baby Wise – Ezzo (Thank you Stephanie Wonderlin for putting me onto this for Baby Espo along with some entertaining Twitter trolls). 2011 Reading List. Business Books. Social Media Case Studies – Fine – Review. Enchantment – Kawasaki – Review. Evil Plans – MacLeod – Review.

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Review Case Study ROI Course 43

Jeff Esposito

MARCH 27, 2013

Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Our lives are filled with clutter. While all are great, they contribute to the clutter that we see. Standing out and earning and holding someone’s attention is getting harder and harder.

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News Sites Twitter Facebook 37

Jeff Esposito

NOVEMBER 19, 2010

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. That’s all I got this week, have a great one and enjoy this week’s edition of Five for Friday. Do tweets change your behavior? –

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Reputation Social Media Resources Conversation 28

Jeff Esposito

JULY 16, 2010

Customer Service on Twitter, Should You do it? The reason being is that the content is so fresh and always on point. In this post, Valeria goes into the logistics and rationale for utilizing Twitter for customer service. Now we have all heard the questions on Twitter usage in the workplace. Definitely check it out.

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Creative Commons Disqus News Comments 24

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content? OK – I am not going to lie. This post from Pam Sahota is no different.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 13, 2010

Unlike many of the other pieces beating the dead horse, this one goes into the science of influence and sharing content. Active Twitter Users Are Your Most Influential Consumers – This is an interesting look into the influence of customers on Twitter in bite sized nuggets. Who “owns” social media? – Tweet Enjoy this post?

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

DECEMBER 13, 2010

Julien Smith wrote an interesting piece the other day about increasing traffic to his site via Twitter. It also means that if the content can’t be expressed emotionally in words, I’ll take to video and photos to best portray the idea. The fact of the matter was that he just did one thing different – only posted things that were a 10.

Social Networking 28

Social Networking Twitter Sites Tips 28

Jeff Esposito

AUGUST 2, 2010

This post was mentioned on Twitter by jeffespo, jeffespo and Nicole Hering, Joshua Fishman. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? « Previous Post Next Post » [link] Tweets that mention What the F is Social Media? Jeff Esposito’s Blog — Topsy.com [.]

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Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

OCTOBER 29, 2010

Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. The network does. So if it were to go poof, so does your community. Can Boston Become the Silicon Valley of Marketing?

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

SEPTEMBER 1, 2010

After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. From there it is about keeping lines of communication open and pumping out great content. Sounds easy right?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 25, 2010

If you can do it great, if not you can still be content and happy. This post was mentioned on Twitter by jeffespo, Publicity News. The takeaways that I took from the video is that we all make our own decisions and shouldn’t hold people’s writing of blogging as gospel, but as advice. Enjoy this post?

Creative Commons 26

Creative Commons Disqus Questions News 26

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. This post looks at the future of journalism and the creation of content. If you don’t follow Jeremy, I suggest you do it now.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Is there a void of advanced social media content on the conference scene? – I love this post from Arik Hanson.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

AUGUST 11, 2010

If you plan to use Twitter, a quick search of the network for your brand, keyword, or contest prize/tie-in will give you the amount of chatter. Look at your fan page insights to see how frequently people share your content which can translate into shares of the contest. Jeff Esposito’s Blog — Topsy.com [.]

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 25, 2011

Instead of taking advice from folks that said look at the genius of Charlie Sheen, I am taking a small break from the keyboard to recover and handing over the keys to some good friends who will offer you some awesome content that you should check out and be sure to follow them and read their blogs as well.

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Privacy Skills Industry Social Media 23

Jeff Esposito

SEPTEMBER 22, 2010

Nor should our television segments be positioned as news if they are really half hour blocks of paid content disguised as news. This post was mentioned on Twitter by jeffespo, Andrew Lallos, Kate Ottavio, Erica M. We pitch producers and some in turn don’t answer our calls or e-mails but point the ad rep our way. Where is the validity?

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

AUGUST 6, 2010

Given the general natures of the two genders, this should not surprise anyone, but the content is still pretty cool. This post was mentioned on Twitter by jeffespo and Melanie Thompson, Peter Lang. R.I.P. 3 Ways Facebook is Killing Your Website – Hold back the looks and cross-eyed stares at the title for a minute.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

JULY 30, 2010

The content trickled live onto the page throughout the day. This post was mentioned on Twitter by jeffespo and Brandi N. Ford’s Explorer Reveal – Unlike the other links that are in this post, this links to a Facebook page. Ford, who is always pushing the social media envelope, revealed the Explorer on Facebook.

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

AUGUST 3, 2010

This post was mentioned on Twitter by jeffespo and Rebecca Denison, Cheryl Hilpert. As a person that writes a lot of content and speaks about measurement, I would be very curious to know what you are specifically seeking. Cheryl Hilpert said: RT @jeffespo Social media metrics, a video book review [link] [.]

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Metrics Review Social Media Video 28

Jeff Esposito

MAY 18, 2012

Facebook’s biggest problem is that it’s a media company – I would be negligent in my role as content curator if I excluded an article about Facebook in my roundup on the day of their IPO. This article from Gigaom takes a look at the ad platform and some of the issues companies have had with it.

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Sample Samples Upcoming Curation 30

Jeff Esposito

DECEMBER 19, 2011

So with that in mind, here are what I think will be the biggest trends or buzz words of 2012: Measurement is King – we have all been beat to death with the phrase, Content is King. I also don’t think my favorite social network; Twitter is immune to this and think that Google will buy them in the new year.

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Social Media Microsoft Trends Team 45