Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Yet with social media platforms, oftentimes messaging is controlled by the user. Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Apple News.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. There are three main components to building a successful community: content, engagement and customer service. Think about content as your bait. If content is the bait, then engagement is the hook. Engagement.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JANUARY 8, 2013

However, while I felt the initiative was great, I also noticed that employees were reluctant to share all their concerns on the Facebook Page, since top management had access to all the content.

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Yammer Facebook Travel Engagement 262

Waxing UnLyrical

NOVEMBER 2, 2011

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though? The takeaway.

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Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JUNE 27, 2014

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on.

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Social Media Curation Community building Consultant 189

Waxing UnLyrical

JUNE 15, 2015

Intranets Reimagined: What Content Are Your Employees Most Interested In? Why: “… if we are going to engage an audience, our content needs to be compelling. Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. ” 2. .”

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Conference Diagrams Journal Consultant 100

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. My primary platform for content curation is Twitter. HootSuite. Post Planner.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Running searches and looking for content ideas is a great way to source find good keywords to write about. You can find him on Google+ and all the other social networks.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

SEPTEMBER 26, 2012

While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content. It doesn’t have to be HootSuite.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. What about 30 billion pieces of content exchanged per month on Facebook? Think of that.

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. It is no longer acceptable to proffer low grade activity measures.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

DECEMBER 4, 2015

Unfortunately, indiscriminate content creation is often a symptom of what I call “Social PR Anxiety Disorder.” And in the social space, that is often easier said than done. The number of people using social networks isn’t getting any smaller, only bigger ; this is now how people communicate.

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Consultant Conversation Publishing Activities 100

Waxing UnLyrical

MARCH 18, 2013

They include tips on how to get set up with , and use smartly, a social network I still love. Don’t automatically RT tweets, especially those of a “breaking news” nature, without first verifying the source and accuracy of content. < < tweet this > 18.

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Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. PR Crossroads: Four Ways to Navigate Measurement in the Future.

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. No, that doesn’t mean I don’t like my friends or family. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them.

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Meeting Marketing Startup Communities 100

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. For more on content rules, check out this great book.). More than ever you have the ability to develop communities and speak directly with influencers through content and conversation.

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Skills Communities Issues Education 188

Waxing UnLyrical

OCTOBER 6, 2011

The moment you identify a particular social network as a potential place to reach your best audience, test the waters. Thursday Bram offers content marketing through Hyper Modern Consulting , as well as more traditional writing services. Start the conversation as soon as possible. Image: jovike via Flickr, CC 2.o.

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Waxing UnLyrical

MARCH 27, 2015

And the sad truth, I think, is that it’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. But no one puts Social in a corner. Before social PR, after social PR, and when you get to a truly PESO state of mind.

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Diagrams Consultant Social Media Strategy 100

Waxing UnLyrical

JULY 24, 2013

Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. and will be particularly interesting to you if you work at the intersection of health care and social media. This originally ran on Nov. Your child has come down with a rasping cough.

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Health Care Social Media Insurance Education 192

Waxing UnLyrical

JUNE 27, 2011

If your business uses social sites – or if you’re a consultant active on social networks – is it easy to find them? When I’m looking someone up, I always like to see what they’re doing in social media, especially if that’s something they say is important to them.

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Widget iPad Flickr Course 177

Waxing UnLyrical

MARCH 4, 2011

In a nutshell, what Livefyre does is integrate the two social networks most of us use (and when I say “us,&# I mean people like you and me, who are online quite a bit) into its platform. If not, here’s the long version. I’m not one to get overly excited by blog comment systems, but this one has me blown away.

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System Comments WordPress Joomla 170

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? 3 ways to get great content from your boring business , by Shannon Paul. I still have not checked out Quora, heading over to Shannons post on making boring content better. Super Sunday: are you ready for some… advertising!

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Class Postrank Tourism Survey 144

Waxing UnLyrical

DECEMBER 6, 2010

Mark as read Approve comment Davina, I follow the advice of Denise Graveline from dont get caught communications with much of my social networking. She likens it to a cocktail party or going to a business networking event. I figure if Id talk about it at a cocktail party or networking event, then I can talk about it here.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

FEBRUARY 24, 2016

They are most likely using this already with their friends and consuming content from brands, so they can get some experience using this platform professionally. This gives audiences who consume and engage with this type of content a different perspective; it appears more transparent and relatable.

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Collaboration Platform Class Proposal 100

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. Good content still needs to be found.

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Content Hubspot Survey Report 100

Waxing UnLyrical

AUGUST 5, 2015

” These are the main features, but for brands the content goal for Snapchat is perfectly summed up by marketer Andrew Cunningham : “Ultimately, the goal for any brand on Snapchat should be giving a new perspective not typically seen elsewhere.” ” Of course, a lot of this can be measured. Views on Snaps ( V ).

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

OCTOBER 13, 2011

Slowly (and then not-so-slowly) faculties, departments and student groups created social media pages to commucate with their respective audiences without institutional guidelines or structures in place to support these initiatives. It is not “our” content, so why manage it? So, why create them now?

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Social Media Flickr Guidelines Groups 224

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. That’s more than enough time for them to see a few seconds of content from your particular business account. 23% are taken to another social platform (thus further increasing engagement and brand loyalty).

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Second, “integrating newsworthy video content into your social media channels and distributing [it] can increase the quantity and quality of the coverage you receive. .”

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Review Report Content Consultant 100

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. People respond to content that is: Sharable. Searchable : Search engines reward sites that deliver good quality content.

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Publishing Brands Communities Flickr 100

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Automating content aggregation is okay. Guest Post by Vasudha Veeranna. Review everything you share.

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Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

SEPTEMBER 7, 2017

As is a tendency to give the stink eye, even metaphorically speaking, to anyone who dares to post about something completely unrelated, maybe even trivial, to their social networks. Oh, the audacity of reclaiming my OWN FB thread!

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Wikimedia Public Domain Consultant Eventful 251

Waxing UnLyrical

MAY 31, 2018

Problem #1: Using other people’s copyrighted content is incredibly risky! Understand that lawyers don’t say no to using other people’s content because we’re not cool. You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. It’s just not worth it!

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Creative Commons Skills Influencer Hashtag 179