The Realtime Report

JUNE 2, 2018

13 Social Media Pet Peeves That Can Squash Your Professional Reputation . Below, are some common social media pet peeves and mad misconceptions to be aware of as you put yourself out there online: Striving to create content that goes viral. While viral content may provide a quick boost, it lacks staying power.

Reputation 70

Reputation Social Media Syndication Insurance 70

The Realtime Report

MAY 30, 2018

13 Social Media Pet Peeves That Can Squash Your Professional Reputation . Below, are some common social media pet peeves and mad misconceptions to be aware of as you put yourself out there online: Striving to create content that goes viral. While viral content may provide a quick boost, it lacks staying power.

Reputation 70

Reputation Social Media Syndication Insurance 70

Josh S Peters

MARCH 16, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORM , SEO , Social Media , Strategy » What’s THE most important part of Online Reputation Management (ORM)? What’s THE most important part of Online Reputation Management (ORM)?

Reputation 209

Reputation Press Release SEO Lijit 209

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Averting crises and mitigating reputation issues. Deliver content that has value for your audience.

ROI 69

ROI Case Study Health Care Insurance 69

Oktopost

APRIL 6, 2023

Throughout the episode, Sarah reveals some of Atlassian’s social strategy that is contributing to their fast-growing and impressive social presence, as well as the difference between “share of voice” and “share of mind” and where both fit into a content marketing strategy.

Atlassian 118

Atlassian Strategy B2B Apple 118

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. It’s all about authenticity and relatability.

Influencer 102

Influencer Marketing Collaboration ROI 102

The Realtime Report

NOVEMBER 19, 2021

For a brand to establish long-term relationships with the best influencers for their campaign, in terms of reputation and ROI, they should keep the following tips in mind when communicating to their most desirable influencers: Research The Influencer Before You Reach Out. Be Transparent in Your Initial Outreach.

Influencer 209

Influencer Tips Proposal Authentication 209

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

JANUARY 10, 2022

Can you actually measure the ROI of social media? With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. The more followers, the better?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Hootsuite

MAY 15, 2023

1 Social Media Tool for Franchises Support your franchises with brand-safe content and easy approval workflows. Measure ROI and grow faster — locally and globally. Keeping content quality consistent Besides using the right visuals and brand voice , there’s also the somewhat ambiguous judgment of social media content “quality.”

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Convince & Convert

OCTOBER 12, 2010

Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine. ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 125

ROI Social Media Small Business CPC 125

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 127

Marketing How To Sample Samples 127

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Template 105

Template Templates Social Media RFP 105

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. Why Images Are Important for Blog Posts and Content – A picture speaks a thousand words, and when it comes to your content, that cannot be truer if your image is relevant. As always, any comment and social love will be greatly appreciated!

ROI 126

ROI Social Media Google iPad 126

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Social Media Strategies Summit

FEBRUARY 18, 2021

Consumers Will Crave More Snackable Content. If there is one thing that social media users love to binge on for hours is snackable content in the form of stories. Stories are extremely short-form content that disappears after a certain time, making people want to consume it quickly. Image via Instagram. Keep reading.

Trends 193

Trends Social Media Authentication Instagram 193

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Do you think this cost is expensive when you can get a strong ROI (Return on Investment) while generating a revenue of around $6.50 Of course, the risk of placing your ads on an unsuitable and inappropriate channel on YouTube can prove to be risky while taking a toll on brand reputation. Twitter: $2 per post, per 1000 followers.

Influencer 82

Influencer Marketing ROI Metrics 82

Socialmedia.biz

FEBRUARY 25, 2020

Your days will require you to support other businesses to meet goals across realms including: Content production Client messaging Sales, profits and conversions Brand awareness Follower increases Customer service and retention Online community engagement. Attend conferences for content creators, marketers and journalists.

Consultant 102

Consultant Social Media Insurance Startup 102

Pam Moore

SEPTEMBER 8, 2017

The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! If you want to STOMP Random Acts of Marketing NOW, Register for our Free Webinar->> “ 6 Essential Steps to Develop a Social Media Strategy and Plan for More Leads, Sales and ROI! RAMs are not good for ROI.

Social Media 166

Social Media Marketing ROI Metrics 166

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. TrackMaven is about tracking marketing efforts from all channels and providing better attribution for spend and ROI. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

MARCH 2, 2020

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JANUARY 23, 2024

as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. But it does require: Giving your content a human touch. Invest where it counts with your audience (and when) to maximize your ROI.

Report 106

Report Brands Library Sentiment 106

Oktopost

MARCH 15, 2021

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. It’s a lot easier to make inroads with fun, uplifting, community-building content. Good content brings people together. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

JUNE 26, 2023

Employee advocacy groups give your workforce the tools they need to boost their own professional reputations on social media, while also directing traffic toward your business’s socials and, ultimately, your site. 96% of us look for customer reviews, and user-generated content is constantly growing in significance for digital marketers.

Social Media 62

Social Media How To Reputation Analytics 62

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Keyhole.co

APRIL 2, 2024

Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading. Some popular social listening metrics to consider include: Engagement rates This social media KPI measures the level of interaction and participation with your social media content. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

NOVEMBER 29, 2021

When you’re scrolling through a sea of content from friends, family and creators, posts that make you want to stop and shop are likely coming from brands you’re already familiar with. Building buzz around your brand does more than just boost your reputation. The takeaway : To get more ROI on social, you need to get noticed.

Buy 142

Buy Brands Survey Apparel 142