Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 126

Marketing How To Sample Samples 126

Oktopost

JANUARY 12, 2021

Are you enticing customers with creative, content-filled posts and offering explainer videos? It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . It directly impacts your KPI performance and overall revenue. Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 122

Discount Marketing How To B2B 122

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

MARCH 15, 2021

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. It’s a lot easier to make inroads with fun, uplifting, community-building content. Good content brings people together. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. You should ask yourself: What are your customers interested in?

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. More Effective Posting Figuring out how to package content for posting, when to post, and who to post for is the hardest part of social media marketing.

Social Media 52

Social Media Tools HootSuite Marketing 52

Mindjumpers

MAY 6, 2011

Social is all about: Return on Investment and Brand Loyalty. Social gives brands the opportunity to build their reputation online, and building a reputation takes time. Long-term : what impact are we having on our customers sense of loyalty to our brand (compared to before we (brand) had a social presence/strategy etc).

Social Media 180

Social Media Loyalty Cost Reputation 180

Likeable

OCTOBER 1, 2018

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. Build a content factory. GE, for example, was able to calculate that for every $1 it spent via its content factor, it received $1.41 One of the earliest examples?

Social Media 87

Social Media Brands Film Loyalty 87

Buffer Social

MAY 30, 2023

Short-form video snuck up on us, becoming the most consumed online content in a few years. This is backed up by attributed to having the highest ROI of top marketing trends This article explores the rise in popularity of the format and some tips for making the most of short-form videos for your social media. In one word: convenience.

Video 76

Video Film Meme Trends 76

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Manage your brand reputation. Build an audience?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Manage your brand reputation. Build an audience?

UGC 52

UGC Marketing Influencer Authentication 52

Keyhole.co

OCTOBER 10, 2023

Consequently, you’ll have a more accurate analysis of the mood and content of the data you’re reviewing. To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation. The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. However, the harsh truth is that creating winning social media content for your brand can be challenging. Creating content about your solutions is an excellent way to educate your audience.

Social Media 130

Social Media Brands Content UGC 130

Oktopost

APRIL 4, 2019

An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport. Why not just take the simple, direct route of buying ads and sponsored content? The methodology of the campaign was to distribute identical content across LinkedIn, Facebook, and Twitter.

Campaign 96

Campaign Training Social Media Applications 96

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Writtent Blog

JANUARY 28, 2014

For even the most experienced content creators, writing more effective article headlines is more of a work in progress. I’m a pretty efficient content creator. There are a few free tools online that can help point you in the right direction if you’re genuinely stumped on what to call your content. Be USEFUL to the reader.

Tips 86

Tips Hubspot Small Business Case Study 86

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Content 125

Content Marketing Consultant Social Media 125

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

It doesn’t matter whether you are in the business of providing goods or services, you can apply the above technique with the help of specifically targeted content through an eBook. An eBook is typically a long piece of content that explains a specific topic in detail. But its content is rendered more appealing through digital images.

eBook 68

eBook Diagrams Sample Samples 68

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? How should it look? Easy, natural, organic – in a word: charismatic. A whopping 71% will advocate for the brands they trust.

Social Media 118

Social Media Marketing B2B Banking 118

Techipedia: Tamar Weinberg

AUGUST 27, 2008

While some argue that StumbleUpon traffic is targeted, the broad nature of content categories and misclassification of content means this is rarely the case. page views SEO ROI — 1.2 It’s likely that the technical nature of content on SEO ROI and Van SEO Design rarely hits the target audience in StumbleUpon.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. So what does content marketing mean? It’s exactly what it sounds like – marketing tactics that focus on content. Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Hootsuite

JULY 20, 2023

Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. This sort of responsive content not only fosters patient trust and loyalty but also ensures that healthcare organizations stay current and responsive to patient needs.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

DECEMBER 19, 2023

Investing in your team today can drive acquisition, loyalty and growth tomorrow. Social media specialist Social media specialists are junior employees who work alongside social media managers to expand organic reach through content creation and social media monitoring efforts.

Social Media 100

Social Media Social Media Management Influencer Team 100

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Source Why do you need a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

AUGUST 9, 2020

Table of Contents. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. It gives you a unique opportunity to access and share context-relevant social content that’s curated and approved by your marketing team.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI?

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. And once they listen – so will their friends and this is when social ROI becomes attainable. Personality creates loyalty. Facebook Updates: Target Your Content to Interests and Demographics!

Social Media 235

Social Media Loyalty Airlines Marketing 235