Oktopost

JANUARY 10, 2022

Can you actually measure the ROI of social media? She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. Can you hire a millennial to run your social and be successful?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 106

B2B How To Sentiment Reddit 106

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Template 97

Template Templates Social Media RFP 97

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no.

B2B 136

B2B Marketing Construction Committee 136

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. When it comes to influencer marketing , C-suite execs want more than just good engagement.

Influencer 108

Influencer Marketing Collaboration ROI 108

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Brand 24. . BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Discount 128

Discount Marketing How To B2B 128

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Social Media Strategies Summit

FEBRUARY 18, 2021

Consumers Will Crave More Snackable Content. If there is one thing that social media users love to binge on for hours is snackable content in the form of stories. Stories are extremely short-form content that disappears after a certain time, making people want to consume it quickly. Image via Instagram. Keep reading.

Trends 193

Trends Social Media Authentication Instagram 193

Keyhole.co

APRIL 2, 2024

Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading. Some popular social listening metrics to consider include: Engagement rates This social media KPI measures the level of interaction and participation with your social media content. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare. 25 Social Media Facts and Statistics. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Unsure how to develop content to attract your ideal customer?

Training 167

Training Communities Social Media Real Estate 167

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts. Is the content earning the most engagement aligned with your brand’s message?

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 115

Analytics Sentiment Analysis Patterns 115

Sprout Social

SEPTEMBER 30, 2022

You can get a sense of a prospect’s personality, interests and pain points by following them on social and paying attention to the content they post, share, like and comment on. Remember the more you interact with prospects using authentic and useful content, the closer you are to winning a deal. You get the idea,” he explains.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Coordinating an effective social media advocacy strategy can involve more work than the other two types, but it can also have a high ROI. Easy, ready content to use. Luckily, they are.

Training 125

Training Study Metrics Social Media 125

Buzz Marketing for Technology

MARCH 9, 2011

After all customer service is the new PR and it also provides a great ROI! If you think about it there is at least 2 solid years of user generated content out in the social sphere. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 205

Social Media B2B ROI Advertising 205

Convince & Convert

APRIL 4, 2016

The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO? Now, these hours could be spent doing a variety of different activities, whether it’s doing outreach, producing content, or even building and leveraging assets. It also depends on the competition on the industry.

SEO 60

SEO How To Campaign ROI 60

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Why Employee Advocacy Matters for B2B. What is Employee Advocacy. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. But when the deal is done, what happens next? Newsletters.

B2B 62

B2B Marketing Newsletter Patterns 62

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. If you nurture these 95% by delivering valuable, targeted content that raises brand awareness, you’re more likely to be remembered when they’re ready to buy. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Writtent Blog

JANUARY 28, 2014

For even the most experienced content creators, writing more effective article headlines is more of a work in progress. I’m a pretty efficient content creator. There are a few free tools online that can help point you in the right direction if you’re genuinely stumped on what to call your content. Be USEFUL to the reader.

Tips 86

Tips Hubspot Small Business Case Study 86

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”.

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Content Consultant Social Media 137

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

APRIL 10, 2024

LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Content and Engagement. And that, is just the tip of the iceberg.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Content and Engagement. And that, is just the tip of the iceberg.

Education 40

Education LinkedIn B2B Banking 40