Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Catch all episodes here. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Averting crises and mitigating reputation issues. Deliver content that has value for your audience.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

JANUARY 23, 2024

as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. But it does require: Giving your content a human touch. oliviadirienzooo ♬ RGF – Macky Zoo ? The post quickly racked up 1.2

Report 105

Report Brands Library Sentiment 105

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

MAY 15, 2023

1 Social Media Tool for Franchises Support your franchises with brand-safe content and easy approval workflows. Measure ROI and grow faster — locally and globally. Keeping content quality consistent Besides using the right visuals and brand voice , there’s also the somewhat ambiguous judgment of social media content “quality.”

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 126

Marketing How To Sample Samples 126

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Key features: Optimized send times: Using data from social insights, you can post content on your social media platforms at the best time as per audience engagement. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MAY 25, 2022

Another 49% to develop creative content and so on. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. These insights allow you to create targeted content and post them when your fans are most active to influence their purchase decisions.

Analytics 52

Analytics Social Media ROI Metrics 52

Oktopost

JANUARY 12, 2021

Are you enticing customers with creative, content-filled posts and offering explainer videos? It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . It directly impacts your KPI performance and overall revenue. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Brand reputation can take a hit when negative social media conversations gain momentum. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Pros: The interface is user-friendly.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MAY 24, 2022

Sponsored content. Owned media is the content that you create and distribute on channels you control. Tracking paid efforts typically comes down to measuring ROI. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Paid media examples. Print, radio and TV ads. Paid search.

Sentiment 94

Sentiment Metrics Hashtag Review 94

Oktopost

MARCH 2, 2020

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Hootsuite

MAY 21, 2020

You can also use this information to test messaging and measure ROI. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. Also, you can get to know the type of content that will gain the interest of your audiences. When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents.,

Social Media 52

Social Media Strategy Marketing Metrics 52

Oktopost

JUNE 26, 2023

Employee advocacy groups give your workforce the tools they need to boost their own professional reputations on social media, while also directing traffic toward your business’s socials and, ultimately, your site. 96% of us look for customer reviews, and user-generated content is constantly growing in significance for digital marketers.

Social Media 62

Social Media How To Reputation Analytics 62

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. More Effective Posting Figuring out how to package content for posting, when to post, and who to post for is the hardest part of social media marketing.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. And don’t forget about social listening.

Features 97

Features Social Media Curation Geotagging 97

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance. So you can track keywords beyond English alphabets.

Industry 52

Industry News Google Brands 52

Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. These are stories that they’re proud of,” says Alexandra Gaudin, senior digital content specialist at Ochsner Health. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 95

Reputation Software Tools Sentiment 95

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Run sentiment analysis , dig into the reviews and see where you can improve. This further amplifies their exposure via third-party content as well.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

MARCH 13, 2019

Some B2B brands might see social media as a black hole when it comes to ROI. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For B2B brands, call-outs for poor customer service, bad product experiences and pricing concerns can be particularly painful for your reputation.

B2B 101

B2B How To Sentiment Reddit 101

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Share interesting content; create interesting content.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156