Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Averting crises and mitigating reputation issues. Build an engaged community. Increase communication.

ROI 69

ROI Case Study Health Care Insurance 69

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 105

Report Brands Library Sentiment 105

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Oktopost

MARCH 15, 2021

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 126

Marketing How To Sample Samples 126

Pam Moore

MAY 12, 2019

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Definition of reputation.

Brands 109

Brands Strategy Reputation Authentication 109

Socialmedia.biz

FEBRUARY 25, 2020

Your days will require you to support other businesses to meet goals across realms including: Content production Client messaging Sales, profits and conversions Brand awareness Follower increases Customer service and retention Online community engagement. Attend conferences for content creators, marketers and journalists.

Consultant 102

Consultant Social Media Insurance Startup 102

Pam Moore

JUNE 30, 2017

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Definition of reputation.

Brands 167

Brands Strategy Authentication Reputation 167

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Look back carefully at the sort of content that gets the most engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

MARCH 2, 2020

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

MARCH 28, 2023

With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Ideally, these digital content creators have a sizable following and reach amongst your target audience. Influencers help grow your eCommerce business as they have built a community that trusts them.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Pam Moore

SEPTEMBER 8, 2017

The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! If you want to STOMP Random Acts of Marketing NOW, Register for our Free Webinar->> “ 6 Essential Steps to Develop a Social Media Strategy and Plan for More Leads, Sales and ROI! RAMs are not good for ROI.

Social Media 166

Social Media Marketing ROI Metrics 166

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Plus, they may already be sharing business content on their personal channels. It standardizes how employees share brand content and makes it easier for them to do so. Emphasize your company’s reputation as an industry leader. The reasons why are simple.

Social Media 111

Social Media Guidelines HootSuite How To 111

Keyhole.co

MAY 25, 2022

Another 49% to develop creative content and so on. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. These insights allow you to create targeted content and post them when your fans are most active to influence their purchase decisions.

Analytics 52

Analytics Social Media ROI Metrics 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. Manage your brand reputation. Get more user-generated content ?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. Manage your brand reputation. Get more user-generated content ?

UGC 52

UGC Marketing Influencer Authentication 52

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. Engaging with comments lets you connect with your audience and build a community.

Metrics 52

Metrics Analytics YouTube Video 52

Pixlee

JUNE 21, 2019

Micro-influencers are successful because they’ve spent time and effort to build their community of followers from the ground up. This makes micro-influencers very genuine and trustworthy in the eyes of potential customers, adding to your brand’s positive reputation. Reason #4: Long-Term Collaboration Possibilities.

Influencer 68

Influencer Collaboration Metrics Reputation 68

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? Fear of damaged reputation. Fear of not ever achieving a Return on Investment (ROI). Need more help?

Social Media 60

Social Media Training Template Templates 60

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 128

Tips Authentication LinkedIn Groups 128

Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. Also, you can get to know the type of content that will gain the interest of your audiences. When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents.,

Social Media 52

Social Media Strategy Marketing Metrics 52

Pam Moore

MARCH 31, 2017

Unsure how to develop content to attract your ideal customer? Leverage data to refine your audience, market, content and social platform priorities. Private support community answers your questions and connect you with other business leaders just like you. Increase ROI across all facets of marketing investment.

Training 165

Training Social Media Brands Small Business 165

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144

Marketing Committee Health Care Organization 144

Pam Moore

MARCH 19, 2020

Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. 76% of people say they are more likely to trust content shared by “normal” people than content shared by brands. of brands are already leveraging influencer marketing content. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

APRIL 25, 2023

Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. Again, fake social accounts take advantage of your brand reputation to gain a false level of credibility, allowing their misinformation to spread as fact. After all, they have no reason to be suspicious.

Social Media 88

Social Media Brands Tips HootSuite 88

Stay N' Alive

MAY 24, 2017

If you want to build up the reputation and community of your brand online, you must: Listen to your audience and plan content accordingly. Direct back to your website to get the full ROI (return on investment) from your social media marketing. . Focus on creating engaging content THEN conversions.

Social Media 59

Social Media ROI Reputation Feed 59

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. However, they wound up falling to spammy tactics and end up hurting the brand reputation without the brand marketer even knowing. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. More Effective Posting Figuring out how to package content for posting, when to post, and who to post for is the hardest part of social media marketing.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

AUGUST 26, 2016

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. Use hashtags, description and engage in your community's comments. Engaging on Instagram.

Engagement 40

Engagement Content Metrics Hashtag 40