Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. This happened with websites, with social media , and it’s happening again with content marketing. Who owns websites?

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Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

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Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Instead, we analyze the length, content, and timing of them to optimize their reach and shares. Where does it stop?

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Social Media Strategery

NOVEMBER 24, 2010

Unfortunately, as many of the people with this title have discovered this year, there are some not so minor details that aren’t talked about as often.

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Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. What types of content did you share?

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Social Media Strategery

OCTOBER 22, 2013

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy.

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Questions News Social Media Eventful 69

Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing").

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Social Media Management Social Media Organization Skills 118

Social Media Strategery

APRIL 23, 2012

Those users, demographics, markets, and audiences that you and your analysts always talk about? Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers. They're actual human beings.

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Foursquare Widget Advertising Flickr 101

Social Media Strategery

MARCH 29, 2012

I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference. Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people.

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Social Media Strategery

FEBRUARY 4, 2013

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

JULY 18, 2012

Maybe they truly believe they're helping these organizations filter out unnecessary content and focus on what and who matters. People may actually become less likely to comment and like other people's content because they don't want others to get higher scores than they do. Bringing Klout to the Enterprise?

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Klout Influencer Collaboration Social Networking 124

Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. Writer - Every community platform has some sort of front page along with some static “About this community&# type of content.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JUNE 13, 2016

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. search it out. CC BY-SA 3.0, [link].

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Content Film Data Feed 50

Social Media Strategery

AUGUST 21, 2015

Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before. Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. And based on my newsfeed, Pittsburghers seem to love their lists more than most.

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Hotels Creative Commons Communities Class 50

Social Media Strategery

NOVEMBER 7, 2016

Content marketing has become one big M.C. Escher painting – people create content about how to create content, which creates more content, forcing more content about creating content that rises above the content everyone else is creating. “ 13 Tools to Automate Your Content Marketing”. “15

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

AUGUST 18, 2010

Let’s be honest – all of the college grads have heard of how Facebook content can limit their chances of scoring that job. What we need to be teaching is not to just delete the bad content, but rather to teach students how to add valuable content. That area has totally shifted!

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# surprise, here you will find what you want! htttp://www.scarf8.net

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

JANUARY 21, 2010

I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Also, I can appreciate the financial challenges of original content media. From a content perspective, the biggest challenge is living so far from Washington, DC, where much of the open gov & Gov 2.0 How do you fit it all in?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese. For the most part, everyone involved in Gov 2.0

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Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JANUARY 10, 2009

I can’t just post draft content out there – let me get my manager to review this first.&# link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.] Marketing Conversation™ [.] Now, you’re making me blog about my work? I have to post my code to a wiki?

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

NOVEMBER 30, 2008

This is a cheap and relatively simple way to allow your users to choose how they wish to consume the content on your site. You don’t have to change what content you put on your Intranet – just place a “Comment on this article&# button at the bottom of your Intranet content. brief summary: [link].

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Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

APRIL 14, 2013

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Breathe some life into that content and make it a story. Your history. Your culture.

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Conversation Brands Meme Social Media 139

Social Media Strategery

OCTOBER 19, 2008

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Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

MAY 2, 2009

If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Use social media but remember why you’re using it. government 2.0 , newcomm , Prof.

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

NOVEMBER 20, 2009

Students should explore the changing models of mass communications – how int he past, content used to be broadcast to the masses, and would then be shared person-to-person. Today, content is often shared person-to-person first, to be followed by dissemination to the masses. How and why did the banner ad die?

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

SEPTEMBER 4, 2013

Content marketing is becoming a numbers game that most brands aren’t going to be able to compete in, much less win. Instead of focusing on the ROI of every piece of content, spend some time doing things that don’t have an immediate ROI. Take it offline. Brands should realize their communities live offline as well.

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Brands Tumblr Syndication ROI 96

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy. They’re not.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

DECEMBER 30, 2008

Having done this work (online communities, collaboration, user-created content, etc.) Having done this work (online communities, collaboration, user-created content, etc.) link] Andrew Krzmarzick Steve – I would second this book recommendation – read last year and passed it on to our head of Marketing and Communications.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

FEBRUARY 22, 2015

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR. They’re not.

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Press Release Metrics Authentication Proposal 50

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

DECEMBER 22, 2008

Keeping an eye to content rather than technological gimmicks is crucial to developing a sound agency presence and being part of a community, as opposed to another press release outlet. Another important issue you raise (to paraphrase you) is that social media is not about technology but what it enables.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

SEPTEMBER 15, 2014

In many organizations, it’s everything – media relations, investor relations, events, social media, web content, etc. ” The hits, the placements, the coverage that gets PR people all excited doesn’t always have the same effect on people who are responsible for the overall marketing campaign.

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Team Meeting Campaign Metrics 103

Social Media Strategery

JANUARY 18, 2011

When we’re talking about social media, why does the medium matter more than the content? Shouldn’t the content be what determines what is considered work, not the medium? Presumably, if I had instead been working in a spreadsheet or typing an email, neither question would have been asked. But why should it be any different?

Social Media 139

Social Media ROI Yammer Metrics 139

Social Media Strategery

APRIL 7, 2012

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? Integrating social media into your public relations and marketing strategies can be difficult and if you haven't already done it, it's only going to get harder.

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Press Release Conversation Social Media Flickr 139

Social Media Strategery

MARCH 23, 2010

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients.

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Social Media Strategery

JUNE 21, 2009

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Against-Myself [link] dunk shoes Hhe article's content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want!

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Gov 2.0 Wiki Social Media Collaboration 117