Direct Marketing Observations

AUGUST 15, 2011

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

FEBRUARY 17, 2011

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. Then we wait. We measure.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

MARCH 18, 2015

If you work in social media for either a small org or the largest of the large, chances are, your work life revolves primarily around content. It’s how you measure the effectiveness of your content, right? digital marketing Social Media marketing #socialmedia CDO CMO customer engagement engagement'

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Write key word rich/tagged social content to optimize search. Tags: Social Media marketing marc meyer. What do those activities look like?

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

NOVEMBER 17, 2011

I have content creation fatigue and frankly I’m tired. Tired of creating content? Tired of reading the same content? Do you create content for your blog or for your company blog? I know that person is fishing for eyeballs and may be struggling for content. So will I snap out of my content fatigue?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

MAY 14, 2013

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.

Content 185

Content SEO 185

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising. If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. Can we get people to click on content? Can we get people to talk about that content? We need a better snapshot of who does what with our content. Should I care, that you took a millisecond to share, like or re-tweet a piece of my content?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

OCTOBER 27, 2023

I agree, but right out of the blocks I must openly ask three questions: 1) How many of us while consuming social media content critically think about what we are reading or viewing? Opinions, facts, lies, hyperbole, and images are very much strange bedfellows and yet they are the malleable pillars that content creators rely on.

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

MARCH 29, 2011

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black. By Helen A.S.

Meme 162

Meme Content YouTube Report 162

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. A rush to crank the content out.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

MARCH 31, 2017

Why do you click on a piece of content? Beyond that, what prompts us, is the text or words in front of the content. Beyond that, what prompts us, is the text or words in front of the content. Just like the content clock or the content calendar does. And marketers and bloggers and brands struggle.

Blogger 137

Blogger Eventful Questions Content 137

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. Let me just say.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JANUARY 5, 2012

How important is content to marketing professionals? The company’s Content 2020 advertising strategy is to “move from creative excellence to content excellence”. He essentially was dismissing the value of creating content and saying that it can be done by anyone-even a monkey. You really think that?

Advertising 138

Advertising Strategy Content Questions 138

Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success' I read Dr. Deming’s “real” quote to say that you need to trust your gut and trust your instincts.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

MARCH 21, 2013

It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. They’re thinking that presence equates to value divided by attention will equal ROI. .

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

FEBRUARY 24, 2012

Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50. I am a marketer that sells cowboy hats or western hats. The more content that is created, the more that you have to choose from.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

DECEMBER 6, 2012

You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. Are marketers okay with that? It goes something like this.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Content creation. Marketers and brands will need to land the plane in 2012. So my first thought was a poll was in order. Guess what?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Give the user a reason to be there. Give the user a reason to come back. Reward their loyalty and visits to the site.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

AUGUST 9, 2019

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. See what the content strategist is competing with every single day?

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

AUGUST 9, 2011

Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

NOVEMBER 15, 2011

Do they want content? ” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with fans and getting them to share and discuss brand-related content. Happiness? A sense of belonging or inclusiveness? What should happen after the like?

Conversation 187

Conversation Brands Banking Compete 187

Direct Marketing Observations

SEPTEMBER 26, 2013

You see, because of the volume of content that one is subjected to each and every day, at least from my standpoint, the ability to give that content or source, all of the needed attention it made greatly deserve, is greatly diminished. But maybe I’m looking too deeply into the action than the action itself really deserves?

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

JANUARY 12, 2011

Even those of you who are marketers or that work for brands forget that you are the demographic. How do you want to be marketed to? permission based marketing? How do you want your content delivered to you? Sometimes we forget that we have the power. you are your demographic. Are you down with personalization?

Buy 138

Buy Brands Marketing Content 138

Direct Marketing Observations

APRIL 19, 2011

Or marketing either online or offline? All of them make sense, but when I think of intensity in digital/social media marketing, I think of focus. Being consistent with your routine, with your messaging, with your offers, with your conversations, with your content, with your employees and most importantly with your customers.

Sports 159

Sports Buy Social Media Conversation 159

Direct Marketing Observations

JANUARY 14, 2010

It also serves as a document/template for marketers to use to gauge where they stand before they go traipsing into a client stating that they are a social media expert. Let’s Talk , in which he assesses the value of integrated social media marketing programs to a company’s overall strategy. A great read. A cautionary tale if you will.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

JULY 16, 2010

Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it. If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. Fantastic insight. Instant messaging anywhere with Beejive.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

MARCH 16, 2010

4) Stealing other peoples content was hard work. 15) You hate creating content and no one was coming to the blog. Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil. 5) Spamming hashtags wasn’t driving any business.

Social Media 173

Social Media Real Estate Foursquare Case Study 173