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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Be authentic.

Trends 279
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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Step #2: Carefully Source Brand Voices.

Brands 108
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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. Are consumers willing to give retailers precise information about their location? Privacy concerns aside, iBeacon offers specific, relevant information for consumers while they are in-store. And what about privacy?

Apple 149
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A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]

Buffer Social

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. What type of video content works best for social media. Sunny on Twitter.

Video 111
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking. Remember that there’s more to social than what you’re posting.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 126
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The 10 Key Mobile Trends for 2011

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. hours/week on social networks and 2.2 So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions.

Mobile 232