Small Business Mavericks

DECEMBER 2, 2015

There will come a time when you will want to re-purpose old content. There are a variety of ways to re-purpose content, but you should know that re-purposing is not the same as re-publishing , although both are acceptable. Today, I’d like to discuss three reasons why you may want to re-purpose old content. It’s true.

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Content Course Strategy Video 70

Small Business Mavericks

FEBRUARY 21, 2014

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. But how about improving search rankings by not adding new content. Here are three ways you can increase your SEO potential without adding new content to your website.

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SEO Content Engineering Small Business 114

Small Business Mavericks

MAY 10, 2013

It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. First, it’s got to keep your site visitors informed about key information related to your niche.

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Content How To Small Business Strategy 101

Small Business Mavericks

JANUARY 2, 2015

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. What Do Your Visitors Look For?

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Content Engineering Sites Applications 70

Small Business Mavericks

MARCH 21, 2014

Google Webmaster Central, however, recently announced that new content has been added to the educational program for webmasters. There does seem to be some useful content at Webmaster Academy. website development google search rankings Webmaster Central webmasters website content website design'

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Google Content Module Guidelines 98

Small Business Mavericks

OCTOBER 30, 2015

This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. Books are the flagship information product. Most A-level blogs these days love long-form content.

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Content Newsletter Publishing Blogger 70

Small Business Mavericks

FEBRUARY 24, 2015

It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” Compose content for distribution — prepare your work, consider your audience, and be creative. Content Marketing Builds Online Authority.

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Small Business Mavericks

OCTOBER 10, 2012

So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO. One way to reach customers in multiple geographic locations is by providing different types of content.

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Content How To SEO Engineering 98

Small Business Mavericks

APRIL 9, 2012

When it comes to SEO for small business, it all starts with a good content. I’ll go further and suggest great content. Do you need ‘killer’ content? Some would argue yes, however, try coming up with ‘killer’ content everyday and you’ll most likely burn out within the week.

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SEO Content Social Bookmarking Groups 93

Small Business Mavericks

SEPTEMBER 25, 2012

And more importantly, how would it impact your own content marketing strategy? ” They’re there for the friendship and socialization, not for finding information. Please tell me in the comments if you’d adapt your content marketing strategy to include Facebook Search? Or would it? But that’s just me.

Strategy 101

Strategy Content Facebook Engineering 101

Small Business Mavericks

MAY 28, 2014

Search Engine Journal just put out an excellent guide for site owners called How To Conduct A Content Audit On Your Site. I want to talk about why auditing your content is so important. Content is pretty much everything you have on your site. website development content audit online health checkup routine site maintenance'

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Sites Content Journal URL 87

Small Business Mavericks

DECEMBER 24, 2011

In order to drive more traffic to your website you have to continuously add content to the site. Creating content, or information, or articles, or blogs, whatever you want to call it needs to be done on a regular basis. Once again, you understand it, but how do you do it?

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Small Business Content How To Engineering 98

Small Business Mavericks

MAY 25, 2012

Online content can be a powerful tool when it comes to promoting your business. We have in the past discussed problems with stale content and how search engines now prefer fresh and up-to-date content. The problem is, old content still rises to the top in search results, especially when it comes to images and videos.

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Content Video Cost Engineering 98

Small Business Mavericks

JUNE 10, 2015

Google has enough information to compare other results on pages 8, 9, 10, and 11, and if your CTR is well above other comparable sites, you’ll move up. Content Quality – Content doesn’t have to be well optimized to be of high quality. It happens because some searchers are deep searchers.

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Google Content Journal SEO 70

Small Business Mavericks

OCTOBER 4, 2012

Google does more than help searchers find information online. It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. As you watch your content stream, you’ll see a list of trending topics.

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Research Google Tools Trends 156

Small Business Mavericks

OCTOBER 8, 2014

I think a content audit should be done about every six months, because you consistently are adding content to your site, and it’s easy to inadvertently change something. You are consistently adding content to your site, right? Web Design and Search Engine Optimization content audit homepage website audit'

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Directory Engineering Sites List 111

Small Business Mavericks

FEBRUARY 27, 2015

How many times have you gone to a site for information and found outdated content? If that site has been around for any length of time, there will be a lot of stuff on it — which is good for SEO because you have more reach — but that content could be clutter. Those 10 pieces of content are: past events.

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Sites SEO Organization Review 70

Small Business Mavericks

MAY 27, 2011

You can then use that information to improve your websites SEO and overall content mix. It should tell you that whatever information you provide in that e-book is deemed valuable to your site visitors. It could be a good opportunity to provide more in-depth information about that content. What does that tell you?

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Travel ROI SEO Sites 156

Small Business Mavericks

DECEMBER 26, 2014

Here’s what Google says it looks for: providing relevant, useful, and original content. promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information). why deal with a company you don’t trust?

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Sites Cost Mobile Google 146

Small Business Mavericks

MAY 22, 2011

Social Media Informer is an aggregate blog that focuses on content about social media for businesses and pulls together content from all over the Web for its readers. Small Business Mavericks is a featured blog at Social Media Informer. I’m honored to announce that I have been placed in very good company.

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Features Social Media Aggregator Small Business 156

Small Business Mavericks

APRIL 26, 2011

Let’s say you want to build the most useful information page about some aspect of your product or service on the Web (you do, don’t you?). These are the questions you want your content page about tires to answer. This is probably the easiest way in the world to come up with great content for your website.

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Small Business Case Study Press Release Adwords 161

Small Business Mavericks

APRIL 8, 2015

It isn’t enough to churn out daily content if your content has no purpose. To do that, each content item needs to have its own purpose. Each content format has its unique advantages, but the purpose for creating that content is what dictates its message. Define Content Purpose Then Plug It In.

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Newsletter Content List Brands 70

Small Business Mavericks

JANUARY 6, 2014

That’s the primary purpose for a landing page whether you are selling a product, generating leads, or capturing contact information for a later follow-up. Benefit-oriented Content – Your content is what sells your product or service. Make your content benefit-heavy. 1 priority is converting visitors to sales.

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Small Business Newsletter Buy Campaign 119

Small Business Mavericks

JULY 22, 2012

Others are people who giving advice based on blogs they’ve read and outdated information. Good SEO always has and always will rely on one good, solid principle: Write great content for your human visitors. In other words, your on-page website content should be written with your human visitors in mind.

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SEO Reputation Engineering Google 156

Small Business Mavericks

AUGUST 29, 2012

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. If you do it occasionally, that will have less of an impact, but you want to avoid bad content if you can. Bad content can be described as content with bad grammar or poor spelling.

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Reputation SEO Blogger Publishing 98

Small Business Mavericks

JANUARY 22, 2014

A lot of it is true, but a lot of it is based on false information. It’s all based on low quality content. So you could say the real problem with link building is a problem with low quality content. The links are just one of the triggers that helps Google find the low quality content.

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SEO Google Content Types 93

Small Business Mavericks

FEBRUARY 1, 2011

The supply side consists of the websites containing information that people are searching for. The demand side of the equation is made up of the information that people are seeking. Effective search engine marketing is dependent upon the rules of supply and demand.

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Case Study Press Release Small Business Adwords 98

Small Business Mavericks

DECEMBER 10, 2012

Duplicate content has become a bigger problem for many small business owners and webmasters in the last couple of years. The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. Google crawls and indexes the pages.

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Google WordPress Small Business Issues 107

Small Business Mavericks

SEPTEMBER 24, 2014

“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” Keywords need to be relevant and the content has to jive.

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Jive SEO Study Small Business 107

Small Business Mavericks

MAY 29, 2014

version was supposed to be “kinder and gentler” while getting rid of spammy stuff and encouraging quality content. If a site has lots of keywords that don’t seem to relate to the content, Google Panda figures it’s spammy and pushes it down. Sites with original quality content get nudged up.

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Google Engineering Sites Research 87

Small Business Mavericks

SEPTEMBER 19, 2014

I hope you are utilizing those long tail keywords because it’s a great way to maximize the SEO in your content. If you aren’t, Julia Spence-McCoy has compiled 15 Tips on How to Use Long-Tail Keywords in Your Web Content for SiteProNews to help you out. long tail keyword — more specific.

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How To SEO Small Business Buy 102

Small Business Mavericks

JUNE 12, 2012

A third change addresses boilerplate content in the title – such as “Go Back” or “Click here.” ” The change will help Google better sort those content words out of titles. One very important task for Google is determining when a searcher is looking for fresh content vs. accurate content of any age.

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Google Comparison Engineering Social Networking 194

Small Business Mavericks

JUNE 23, 2014

One of the most effective ways to gain authority online is by adding quality content to your site, and one of the best ways to add quality content is by having a good blog. Here’s one way to get past the writer’s block and get worthwhile information on your page: Write To Your Customer.

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Small Business Questions Course Sites 96

Small Business Mavericks

MAY 11, 2015

Her interview with John Weston, the chief marketing officer for Mayo Clinic, shows why their name is what comes up when you search for medical information: they work at it. But the reason Mayo Clinic wants to be integrated into the digital ecosystem is because this is how people look for information and get advice.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

FEBRUARY 18, 2015

How does your content measure up? Any words used in the niche that your business caters to are perfect keywords to put into place because they are the words an insider will be using to search for information. website development html insider lingo languages used in content newbie clueless online health checkup' Newbie Clueless.

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Sites Types Engineering Issues 70

Small Business Mavericks

MARCH 6, 2013

Pull Marketing is the process of putting content in front of people who are looking for information about a topic. You provide information in various outposts on the Web that helps people make decisions about the information they are looking for. It’s not a good model for online marketing.

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Marketing Small Business Advertising Process 102

Small Business Mavericks

DECEMBER 4, 2013

With the death of Google’s free keyword research tool and “not provided” information, webmasters need to find more useful ways to conduct keyword research. Google Trends has always been one way of obtaining useful related keyword data for content producers. It looks like its getting better.

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Comparison Trends Google Research 101