Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

FEBRUARY 29, 2024

Together, they help process and analyze large volumes of unstructured data to help you improve search accuracy, automate data processing and extract meaningful insights for informed decisions. Content personalization AI personalizes content based on customer behavior, preferences and demographics.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

NOVEMBER 28, 2023

Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post. Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. Below, we’ll explain the benefits of zero-click content.

Content 97

Content HootSuite Sentiment Metrics 97

Sprout Social

MARCH 20, 2020

In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. . Analyze sentiment. and includes more historical data than a typical Topic.

Conversation 96

Conversation Features Sentiment Tumblr 96

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

Content 78

Content Marketing B2B SEO 78

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Social Media Strategies Summit

AUGUST 17, 2023

Metrics for Measuring Social Media Awareness Tracking social media metrics related to brand awareness helps you understand how many people see your content — and how this impacts your audience size. Total Impressions Impressions demonstrate how many times people see your content, measured at the account level or across individual posts.

Metrics 130

Metrics Social Media Sentiment ROI 130

The Realtime Report

APRIL 16, 2024

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI Bad content has been put on notice by Google. Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Buffer Social

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. This is the gap that zero-click content fills.    What is zero-click content? Make Zero-Click Content. What to do?

Content 104

Content Platform Social Media Instagram 104

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

MAY 23, 2023

Let’s nail your digital content with content creation tools! Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. See what we did there?

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

OCTOBER 8, 2020

Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. The goal is to never have a content pipeline that dries up. Content ideation stage. Here are some ways to work on your content ideation.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 110

Brands How To Sentiment Metrics 110

Social Media Strategies Summit

FEBRUARY 8, 2023

Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. But there’s a simple solution: creating graphic templates that you can adapt to multiple content types and platforms. The internet is packed with advice for social media managers.

Social Media 200

Social Media Google Tips Template 200

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. By monitoring mentions, you can quickly understand what your customers like (and don’t like) about your brand, including what content types and themes keep them engaged. From $108 per seat per month. Key Features.

Social Media 175

Social Media Tools Sentiment Price 175

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? What is competitor analysis in marketing?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 136

Social Media Content Lurker Metrics 136

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers. What is content distribution? Educational content.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Maybe you need to share more engaging content. Your goal could be to outrank them by creating quality content around those specific topics.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

MAY 31, 2023

Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. However, knowing where to begin in assessing the risks and benefits can be challenging.

Sentiment 123

Sentiment Press Release Analysis Team 123

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Create for one person, not for many.

Data 141

Data Social Media Sentiment Team 141

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. Start with the obvious question: is the content scored by a person or a computer program? If the system provides automated sentiment scoring, how does it work? Why is that?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. In other words, how much your company is saving by posting organic social content.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Ignite Social Media

NOVEMBER 12, 2020

What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. Traditionally in the early days of social media marketing, social listening was primarily used as a tool at the brand level to track customer sentiment of a campaign. Social Listening Today.

Sentiment 218

Sentiment Campaign Hashtag Team 218