Firebelly

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Content Marketing Tip: Video Transcripts

Firebelly

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. And if you can win a YouTube search, chances are your video will also show up near the top of a regular Google search. ( Try putting up a transcription of the audio in with the actual media file.

Video 191
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Stop Link Building, Write Good Content

Firebelly

If you’ve been hearing about Google Panda and Google Penguin, but still aren’t sure what they are, just know that it’s Google’s way of saying, “Stop trying to trick us. For example, if I have a blog about tennis and I link to your blog about tennis, Google thinks that’s a valuable site.

Content 177
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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Google is Getting Smarter.

Content 186
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5 Things Google+ Pages for Brands Are Missing

Firebelly

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. Vanity URLs. Multiple Admins.

Google 227
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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177
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Relevant Social Content is Visual, Spatial and Mobile

Firebelly

For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of their fan base using the popular photo editing and sharing app to create engage content for their own site, and the sites of the other teams involved in the post-season. That handle = content. Social is Visual. Where Are You.

Mobile 183
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Google Attempts To 1-up Facebook with +1

Firebelly

Google’s experiments aren’t all about self-driving cars and bringing high-speed internet to entire cities. While performing a search on Google, you can +1 any results that you recommend for whatever reason. Essentially, the button works similarly to the “Like&# button.

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