Trending Sources

How to Apply SEO Best Practices to the News Release

Spin Sucks

Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. The news release is dead! Long live the news release!

Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”

SEO 131

How Google+ Could Affect SEO

Idaconcpts

Google HQ is constantly looking for ways to improve the quality of searches. There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. Here is a discussion of how Google+ could affect SEO.

SEO 128

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? It’s not difficult to implement a basic SEO strategy.

SEO 121

Use Google Authorship to Improve SEO and Drive Traffic

Pamorama

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. Blogging Brand Branding Google Google Plus Search SEO google plus They are trying new ways to authenticate quality links.

SEO 118

The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This infographic by Fuzz One shows the old vs. new approaches to SEO.

SEO 103

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.

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SEO Tips for Infinite Scrolling

Adam Sherk

Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. Don’t Forget SEO. This creates an obstacle for SEO. This type of progressive enhancement is good for usability as well as SEO. Mashable is a Good Example.

SEO 143

Beyond SEO: The Power of Brand Building

Spin Sucks

By Jeremy Durant With content creation there is an obsession with SEO—and rightfully so. But SEO—particularly around keywords and phrases—may not be the end all, be all. You need to start with your brand position and promise and develop a content strategy from there. As you develop a blog content editorial calendar, always start with your core services. You do.

SEO 93

35 SEO Copywriting Tips for Rocking Content

Writtent Blog

 . SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.

SEO 61

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Take a look at a Google+ profile snippet as it appears in the search results.

Google 153

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Unique and relevant content, according to Google.

SEO 154

5 Ways that Social Media Impacts SEO

Adam Sherk

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. See the Google help link above for details. 5. Personalized Rankings.

SEO 155

Two Major Changes to SEO this Year

Spin Sucks

SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO. Google has begun to use more advanced algorithms that consider your subject matter in its particular context.

SEO 142

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king.  Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1. Timeline of key Google algorithm changes.

Top Free Content Marketing Tools for Beginners

Spin Sucks

To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.

Tools 52

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. Google News.

SEO 84

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

B2B 146

Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

Maddy Osman SEO Content Strategist  @  The Blogsmith What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?: I stumbled into marketing accidentally. My own social media channels have become an endless source of leads after constantly posting/curating quality content and engaging with my followers (and prospects).

SEO 50

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Analytics.  .

SEO 61

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. There – we said it! Review your copy for typos.

How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. What This Means for Content Marketers. tweet this ).

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes.

Duplicate Content: Two Ways to Avoid SEO Problems

Spin Sucks

This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by  Derek Mabie. . Duplicate content is every webmaster’s nightmare. Google will ultimately choose one URL to show in the results page – but it may not be the page you want to be exposed. No one likes doing the same job multiple times, and Google is no exception. Not exactly.

SEO 80

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Are they are using today’s SEO best practices or yesterday’s? Results. The Right Fit.

SEO 134

The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.

Tools 81

7 Local SEO Mistakes You Do Not Want To Make

Idaconcpts

You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. In this post, let’s take a look at some local SEO mistakes you do not want to commit. You copy-paste your content.

SEO 130

Google’s Search Algorithm is Like a Soccer Team

Spin Sucks

Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks. This algorithm can be explained by comparing it to a soccer team. World Cup

5 SEO Tactics That Will Always Work

Small Business Mavericks

If you’re looking for evergreen SEO tactics – those methods of optimizing your website that worked ten years ago, work now, and will continue to work long after most people have forgotten when they started, – then I have some good news for you. Here are 5 ways you can SEO your website that will always work. How you optimize your page title may change from time to time, but optimizing your page title will always be an essential SEO element. On-page content – Your on-page content needs to be written toward a specific topic.

SEO 84

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The way that Google calculates these authority and trust indicators is by learning how long the domain has been in existence, how many links are pointing to it, and how many strong websites it is associated with.

Revealed: The New SEO (When Google Takes Freshness Too Far)

Viper Chill

This post is going to create a bit of a stir, but before I get into the meat of the content, I want to make a few points. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. Since we’re talking about SEO, I thought an SEO search result would be good to start things off. Content Not Fresh?

SEO 62

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.

SEO 56

How to Create High-Quality Content

Spin Sucks

If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. And Google will not love you if you continue this practice. Has the content been edited?

How to Improve Your Facebook Page SEO

SocialFish

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can  combine keyword searches with friends who’ve shared content  on Facebook related to that search. Google has been indexing Facebook Pages for quite some time now , so Facebook Page SEO (search engine optimization) isn’t anything new. Continue Creating Killer Content.

SEO 132

Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The content within the embedded post does not contribute towards the total word count in the article. Google News Wants Title Tags to Match Headlines?

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. The move ensures the continuance of the Internet adage, “Content is King!” Tweet This!

How to Combine SEO, Social, and Content Strategy for Supercharged Results

Socialmedia.biz

Does your marketing incorporate a mix of content, social, and SEO? Once you start allowing SEO, social, and content to feed off each other, you’ll begin earning a noticeable competitive advantage. Let’s begin by highlighting the combination of SEO and Content, and then I’ll move on to adding Social Media to the mix. Combining SEO and Content. Although content marketing and SEO are often viewed as two distinct disciplines, the reality is that they are actually two sides of the same coin. Content wants to be seen.

SEO 32

The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

SocMed Sean

Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including tweets in their index around 2011. within the first 5 listings in the index and maybe even one or more of my comic strips in the Google images. Okay, here’s the scoop. giant.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. What to do?