The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization. I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ). MORE >>

This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by  Derek Mabie. . Duplicate content is every webmaster’s nightmare. Google will ultimately choose one URL to show in the results page – but it may not be the page you want to be exposed. The bigger issue, though, is Google may prematurely give up on crawling your site if it keeps encountering instances of duplicate content. No one likes doing the same job multiple times, and Google is no exception. How Does Content Get Duplicated? Not exactly. MORE >>

Home > Blogging > Google > SEO Google might penalize guest blogging sites someday, because guest blogging does not have the same goodwill with which it started a few years ago. It has been propagated as one of the best methods for free SEO. However note that Google lays a lot of trust on editorial links from articles, and these links are gaming that trust. It was a win-win situation for popular sites which accepted guest posts, because it gives them free content which they could format as per their editorial guidelines. Google is Watching. MORE >>

Google HQ is constantly looking for ways to improve the quality of searches. There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO. Comments within Google+. MORE >>

This week our guest posts focus on the latest trends in SEO. Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the  recent Panda update. Gini Dietrich wrote about the benefits of Google + just yesterday touching on it’s search benefits. Five Ways to Improve Your Local SEO using Google+. Encourage  reviews and Google+1 votes for your content.  MORE >>