Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”
How Google+ Could Affect SEO
NOVEMBER 30, 2011
Google HQ is constantly looking for ways to improve the quality of searches. There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. Here is a discussion of how Google+ could affect SEO.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? It’s not difficult to implement a basic SEO strategy.
Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. The post Google+: The Social Platform We All Love to Hate appeared first on Spin Sucks.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
Nearly two years ago, Google changed their algorithm (and called it Hummingbird ) to accommodate the way people search the web—by featuring content that answers questions. When you do a Google search, how often are you asking a question? Rather, Google autofills some of the most popular questions of the day. Feature Content that Answers Questions. What time is it?
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.
Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.
SEO Tips for Infinite Scrolling
APRIL 16, 2013
Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. Don’t Forget SEO. This creates an obstacle for SEO. This type of progressive enhancement is good for usability as well as SEO. Mashable is a Good Example.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
By Jeremy Durant With content creation there is an obsession with SEO—and rightfully so. But SEO—particularly around keywords and phrases—may not be the end all, be all. You need to start with your brand position and promise and develop a content strategy from there. As you develop a blog content editorial calendar, always start with your core services. You do.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Take a look at a Google+ profile snippet as it appears in the search results.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1. Timeline of key Google algorithm changes.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Unique and relevant content, according to Google.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. See the Google help link above for details. 5. Personalized Rankings.
Two Major Changes to SEO this Year
DECEMBER 8, 2011
SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO. Google has begun to use more advanced algorithms that consider your subject matter in its particular context.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. Google News.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.
How to Increase Your Content Visibility in Google Knowledge Graph
Convince & Convert
APRIL 15, 2016
The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. There – we said it! Review your copy for typos.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Analytics. .
How Google is Forcing Your Content to Get Better
Convince & Convert
OCTOBER 5, 2013
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. What This Means for Content Marketers. tweet this ).
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by Derek Mabie. . Duplicate content is every webmaster’s nightmare. Google will ultimately choose one URL to show in the results page – but it may not be the page you want to be exposed. No one likes doing the same job multiple times, and Google is no exception. Not exactly.
Five Content Marketing Tools to Help Scale Small Teams
MAY 11, 2016
Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates. The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions! Thanks! by Paula Kiger.
How to Hire Your SEO Partner
Techipedia: Tamar Weinberg
NOVEMBER 29, 2011
Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Are they are using today’s SEO best practices or yesterday’s? Results. The Right Fit.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. And Google will not love you if you continue this practice. Has the content been edited?
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The way that Google calculates these authority and trust indicators is by learning how long the domain has been in existence, how many links are pointing to it, and how many strong websites it is associated with.
7 Local SEO Mistakes You Do Not Want To Make
JANUARY 29, 2013
You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. In this post, let’s take a look at some local SEO mistakes you do not want to commit. You copy-paste your content.
Revealed: The New SEO (When Google Takes Freshness Too Far)
JULY 30, 2013
This post is going to create a bit of a stir, but before I get into the meat of the content, I want to make a few points. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. Since we’re talking about SEO, I thought an SEO search result would be good to start things off. Content Not Fresh?
5 SEO Tactics That Will Always Work
Small Business Mavericks
JUNE 16, 2012
If you’re looking for evergreen SEO tactics – those methods of optimizing your website that worked ten years ago, work now, and will continue to work long after most people have forgotten when they started, – then I have some good news for you. Here are 5 ways you can SEO your website that will always work. How you optimize your page title may change from time to time, but optimizing your page title will always be an essential SEO element. On-page content – Your on-page content needs to be written toward a specific topic.
How to Improve Your Facebook Page SEO
FEBRUARY 13, 2013
Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Google has been indexing Facebook Pages for quite some time now , so Facebook Page SEO (search engine optimization) isn’t anything new. Continue Creating Killer Content.
How Rich Answers Provide a New Approach to SEO
Convince & Convert
NOVEMBER 30, 2015
On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Forms.
Google Targets ‘Scraped’ Content and ‘Content Farms’
MARCH 5, 2011
In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. The move ensures the continuance of the Internet adage, “Content is King!” Tweet This!
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The content within the embedded post does not contribute towards the total word count in the article. Google News Wants Title Tags to Match Headlines?
The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention
APRIL 12, 2015
Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including tweets in their index around 2011. within the first 5 listings in the index and maybe even one or more of my comic strips in the Google images. Okay, here’s the scoop. giant.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. What to do?
Do Social Signals Drive SEO?
Convince & Convert
OCTOBER 30, 2014
Being the savvy content marketer you are, you now set out to to bring an audience to that post. You get many of your friends, some followers, and even an influencer or two to share it too. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. Links are still a major driver of SEO. So Does This Really Drive SEO?
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.
Why people don’t get Google+
SEPTEMBER 5, 2014
Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. Google+ is worth the effort. like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. The SEO card. It’s still about the content. Oh yeah, I hear that one a lot too.
3 Ways To Improve SEO Without Adding New Content
Small Business Mavericks
FEBRUARY 21, 2014
Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. But how about improving search rankings by not adding new content. Here are three ways you can increase your SEO potential without adding new content to your website. There are a variety of types of rich snippets that can help you with your search rankings and increase the likelihood that your website’s content will rank better for your search terms. Learn more about rich snippets from Google.