Trending Sources

Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”

SEO 121

How Google+ Could Affect SEO

Idaconcpts

Google HQ is constantly looking for ways to improve the quality of searches. There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. Here is a discussion of how Google+ could affect SEO.

SEO 114

Google+: The Social Platform We All Love to Hate

Spin Sucks

Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. The post Google+: The Social Platform We All Love to Hate appeared first on Spin Sucks.

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? It’s not difficult to implement a basic SEO strategy.

SEO 103

Use Google Authorship to Improve SEO and Drive Traffic

Pamorama

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. Blogging Brand Branding Google Google Plus Search SEO google plus They are trying new ways to authenticate quality links.

SEO 113

Feature Content that Answers Questions for Better SEO

Spin Sucks

Nearly two years ago, Google changed their algorithm (and called it Hummingbird ) to accommodate the way people search the web—by featuring content that answers questions. When you do a Google search, how often are you asking a question? Rather, Google autofills some of the most popular questions of the day. Feature Content that Answers Questions. What time is it?

The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This infographic by Fuzz One shows the old vs. new approaches to SEO.

SEO 112

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page.

SEO 119

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.

Beyond SEO: The Power of Brand Building

Spin Sucks

By Jeremy Durant With content creation there is an obsession with SEO—and rightfully so. But SEO—particularly around keywords and phrases—may not be the end all, be all. You need to start with your brand position and promise and develop a content strategy from there. As you develop a blog content editorial calendar, always start with your core services. You do.

SEO 102

SEO Tips for Infinite Scrolling

Adam Sherk

Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. Don’t Forget SEO. This creates an obstacle for SEO. This type of progressive enhancement is good for usability as well as SEO. Mashable is a Good Example.

SEO 144

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.

Google 147

Five Content Marketing Tools to Help Scale Small Teams

Spin Sucks

Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates. The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions! Thanks! by Paula Kiger.

Team 81

35 SEO Copywriting Tips for Rocking Content

Writtent Blog

 . SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.

SEO 61

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes.

The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.

Tools 61

Two Major Changes to SEO this Year

Spin Sucks

SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO. Google has begun to use more advanced algorithms that consider your subject matter in its particular context.

SEO 143

5 Ways that Social Media Impacts SEO

Adam Sherk

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. See the Google help link above for details. 5. Personalized Rankings.

SEO 155

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Take a look at a Google+ profile snippet as it appears in the search results.

Google 139

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. Google News.

SEO 79

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Unique and relevant content, according to Google.

SEO 146

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

B2B 146

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. There – we said it! Review your copy for typos.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Analytics.  .

SEO 60

How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. What This Means for Content Marketers. tweet this ).

How to Create High-Quality Content

Spin Sucks

If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. And Google will not love you if you continue this practice. Has the content been edited?

Why PR Should Not Own SEO (Nor Social Media or Content Marketing)

Social Marketing Forum

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, content marketing and search (SEO and SEA) must be integrated. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search MarketingIn fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.].

SEO 100

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The way that Google calculates these authority and trust indicators is by learning how long the domain has been in existence, how many links are pointing to it, and how many strong websites it is associated with.

How to Improve Your Facebook Page SEO

SocialFish

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can  combine keyword searches with friends who’ve shared content  on Facebook related to that search. Google has been indexing Facebook Pages for quite some time now , so Facebook Page SEO (search engine optimization) isn’t anything new. Continue Creating Killer Content.

SEO 137

Revealed: The New SEO (When Google Takes Freshness Too Far)

Viper Chill

This post is going to create a bit of a stir, but before I get into the meat of the content, I want to make a few points. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. Since we’re talking about SEO, I thought an SEO search result would be good to start things off. Content Not Fresh?

SEO 62

Duplicate Content: Two Ways to Avoid SEO Problems

Spin Sucks

This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by  Derek Mabie. . Duplicate content is every webmaster’s nightmare. Google will ultimately choose one URL to show in the results page – but it may not be the page you want to be exposed. No one likes doing the same job multiple times, and Google is no exception. Not exactly.

SEO 72

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. The move ensures the continuance of the Internet adage, “Content is King!” Tweet This!

7 Local SEO Mistakes You Do Not Want To Make

Idaconcpts

You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. In this post, let’s take a look at some local SEO mistakes you do not want to commit. You copy-paste your content.

SEO 121

How Rich Answers Provide a New Approach to SEO

Convince & Convert

On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Forms.

SEO 52

Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. You get many of your friends, some followers, and even an influencer or two to share it too. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. Links are still a major driver of SEO. So Does This Really Drive SEO?

SEO 61

An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO?

SEO 41

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. What to do?

Why people don’t get Google+

Janet Fouts

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. Google+ is worth the effort. like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. The SEO card. It’s still about the content. Oh yeah, I hear that one a lot too.

Google 152

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Are they are using today’s SEO best practices or yesterday’s? Results. The Right Fit.

SEO 114

Top SEO Do's And Don'ts To Try Out In 2015

Social Media Marketing

Your website's layout , along with the fonts you're using, the images which are being placed, and finally the content in the form of articles which are being added – all have their own individual importance. Make clear descriptions on each page, create content based on specific keywords & exclusive for every single page. If you want to make money focus your attention on details.

SEO 47

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0

Sites 155

Five Ways to Improve Your Local SEO

Spin Sucks

This week our guest posts focus on the latest trends in SEO. Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the  recent Panda update. Five Ways to Improve Your Local SEO using Google+.

SEO 69

Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The content within the embedded post does not contribute towards the total word count in the article. Google News Wants Title Tags to Match Headlines?

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