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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The agreement sees the two national organizations exchange ownership of 41 community and commuter newspapers and then shutter most of them, but it’s the fault of industry disruption according to the news release announcing the deal. They even like to see the local advertisements. But there’s the rub. Where’s the reader value?

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10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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Google Outlines Latest COVID-19 Tools on Google and YouTube, Including Changes to Content Reviews

Social Media Today

Google has announced a new set of updates and tools as it seeks to help the community amid the COVID-19 outbreak.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

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Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Thinking of making the move from Facebook Pages to Google communities?