Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Scheduling content sharing is a must.

Consultant 268

Consultant Social Media Content Marketing 268

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. Google supports quality news publishers in digital transformation.

Google 279

Google Film Instagram News 279

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Curation 62

Curation Social Media Management Tools Social Media 62

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. Google Alerts are a great free tool that can help. You’ll get a notification direct to your inbox if some scrapes or copies your content. Good for you. How frustrating!

Content 318

Content Marketing Notification Creative Commons 318

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Metrics 191

Metrics Content Marketing ROI 191

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Convince & Convert

MAY 2, 2014

Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. The world’s foremost Google+ authority will give us his thoughts on the strangely unsubstantiated Techcrunch article that prematurely announces Google+’s demise in the wake of Vic Gundotra’s departure.

Google 147

Google Content Marketing Adwords 147

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

SocMed Sean

MARCH 22, 2024

Are you freaking out over Google’s Helpful Content Update? The post 7 Ways to React to Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean. You're not alone. This article provides options for how to handle it.

Content 130

Content Social Media How To WordPress 130

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 174

Education Examples UGC Content 174

Webbiquity SMM

AUGUST 12, 2014

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

B2B 213

B2B Google Marketing Influencer 213

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 103

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

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Project Social Media Template Templates 129

Mindjumpers

FEBRUARY 9, 2012

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

Content 250

Content Marketing Newsletter Social Media 250

Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

Tips 112

Tips Content Startup LinkedIn 112

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

Content 52

Content How To Engineering SEO 52

Convince & Convert

OCTOBER 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. tweet this ).

Google 167

Google Content Adwords Paid Search 167

Small Business Mavericks

OCTOBER 7, 2011

Google+ just seems to keep getting more and more popular. But should we consider it content marketing? That’s an interesting question and it really gets to the heart of what exactly is content marketing. Content marketing goes beyond your own Web properties. Google+ operates on the same concept.

Google 105

Google Content Marketing Questions 105

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.

Google 104

Google Tools Sample Samples 104

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91

Social Media Today

JUNE 11, 2020

With more people watching streaming video content, Google is adding some new video ad options to help marketers maximize their campaigns.

Google 218

Google Video Campaign Content 218

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

Collaboration 85

Collaboration Template Templates Team 85

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Bottom line, content marketing for business requires work.

Strategy 113

Strategy Content Marketing Template 113

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 175

Strategy Marketing Banking Influencer 175

Buffer Social

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Meet ChatGPT.

Content 126

Content Newsletter Research Tools 126

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Build Trust.

Small Business 251

Small Business Social Media Strategy Marketing 251

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

Research 77

Research Google Newsletter Curation 77

Keyhole.co

FEBRUARY 19, 2023

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics. He says, “Consider your target market. Finance writing demands authority.

Brands 52

Brands Content Marketing Insurance 52

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

Buffer Social

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ The Google Business Profiles for popular locations in London.

Organization 96

Organization Google Real Estate Review 96