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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance. Sponsored Content Compliance.

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Facebook Rolling Out Facebook Articles

Bill Hartzer

This includes the suggestion to upload a large photo, and then content for the article. A few things I’d like to see is whether or not there is a unique URL for the article, and whether or not the Facebook article is crawled and indexed in Google. Instead, there is an options for Article, Live Video, or Photo/video.

Facebook 137
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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!

Directory 326
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How Google Finds and Penalizes Advertorials

Bill Hartzer

No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials. How Google Identifies Advertorials. First, a little background.

Google 146
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SEO in 2018, Which Practices You Should Avoid and Why.

Social Media Marketing

In order to achieve success in the SEO world, it's important to stay updated on Google's changes, impact and new avenues, therefore, these are some important pieces of advice on which practices you should avoid while optimising your content online. This has to be done either from a technical point of view and from a content one.

SEO 126
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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

I spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area. But What About Nofollow?

Survey 166