Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

MAY 18, 2016

Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Having said this, many brands have already tried to embrace the change by posting associated content. Value for Marketers. The more people start to use Reactions, the more useful they will become for marketers.

Facebook 162

Facebook Privacy Curation Engagement 162

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. Brands have to realise that a huge quantity of likes on a Facebook page doesn’t necessarily amount to brand loyalty. What is quality content? For marketers to build a community and reach the Superfans, quality content is imperative.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

MARCH 25, 2013

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? Crystal clear content. Create a content calendar.

Guidelines 206

Guidelines How To Facebook Banking 206

Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. 5 Always-On elements from Kraft Foods .

Content 242

Content Overview Guidelines Strategy 242

Mindjumpers

AUGUST 29, 2012

Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. I have taken a look at what it has to offer.

Sites 228

Sites Facebook Overview Guidelines 228

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Facebook vs. Google+ [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

JUNE 10, 2011

To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them. Sharing valuable free content not only gives you an edge over competitors, it also creates authority and trust. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

Engagement 257

Engagement Content Training Social Networking 257

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Throughout most social media networks, content is king.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

APRIL 19, 2013

Creating content is not something new, we have been doing this for ages. But the way marketers understand content has been changing. This opens up for practical ways to take action; we are sharing more content, collaborating in new ways, with more people, and independent of our locations. Local content.

Content 147

Content Authentication Communities Collaboration 147

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Add Milestones.

Engagement 277

Engagement Facebook How To Eventful 277

Mindjumpers

JUNE 22, 2012

An interesting case because of its concept of content sharing and user involvement. Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Create a reason for people to participate.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

SEPTEMBER 2, 2010

» Urban Outfitters Likes Facebook Posted by Anne Herngaard Sep 2nd, 2010 Tweet Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products.

Facebook 220

Facebook Disqus Fashion Policies 220

Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook.

Brands 229

Brands Facebook Feed Feedly 229

Mindjumpers

MARCH 18, 2011

Tweet Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile.

Analytics 249

Analytics Facebook Statistics Comments 249

Mindjumpers

FEBRUARY 21, 2012

Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers. Facebook will bring Timeline to brand Pages this month in the U.S., Facebook Private Messaging for Brands.

Brands 213

Brands Facebook System Conference 213

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. What type of content is it?

Communities 262

Communities Activities Facebook Patterns 262

Mindjumpers

JULY 31, 2012

Tweet As recently announced on the Facebook Developer blog , Facebook is launching a recommendations bar available for blogs and other websites. The bar, like Facebook’s current recommendations box, allows users to discover new content based on what other people in their network have read or shared.

Facebook 174

Facebook Sites Study Feed 174

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

JULY 12, 2011

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. Coca-Cola Turns Offline Moments Into Facebook “Likes&#.

Applications 255

Applications Facebook Case Study Price 255

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

Facebook 254

Facebook Sentiment Advertising Feed 254

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Why do people share content? Content is an enormously broad concept that we use every day without really defining it.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

DECEMBER 9, 2010

The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. There are 3 essential factors that I find crucial in Disney’s Facebook success story.

Facebook 277

Facebook Community building Technorati Communities 277

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. Facebook Real-Time Ad Targeting.

Facebook 279

Facebook How To URL Retail 279

Mindjumpers

JULY 19, 2010

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. I have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.

Privacy 185

Privacy Facebook Disqus Fashion 185

Mindjumpers

OCTOBER 19, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. It also points out some ways to start your 2010 engagement marketing strategy.

Engagement 177

Engagement Marketing Paid Search Forums 177

Mindjumpers

AUGUST 12, 2010

Therefore, I have made some research on how to ensure e-mail marketing deliverability success and optimize this marketing tool. 3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. Let us know!

Tips 206

Tips Marketing Authentication Disqus 206

Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

Feed 222

Feed Feedly News Meme 222

Mindjumpers

MAY 17, 2011

I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in social media. The presentation focuses on how we need to be where our (potential) customers are, namely on social media.

Platform 183

Platform Social Media Foursquare Marketing 183

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

JUNE 30, 2016

It’s important to note here how different YouTube’s audience is to Facebook and Twitter’s – subscribers on YouTube are there predominantly to watch videos, and considering YouTube’s experience within video in general, it will be interesting to see how these two compete most of all. Real-Time Marketing. Quality Control.

Compete 154

Compete Tumblr YouTube Video 154

Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Editorial Planning for Facebook Marketing.

Communities 273

Communities Authentication Feed Feedly 273