Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Content creation. Marketers and brands will need to land the plane in 2012. What brands do you follow on Twitter and Facebook?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

NOVEMBER 15, 2011

Do they want content? ” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with fans and getting them to share and discuss brand-related content. Happiness? A sense of belonging or inclusiveness? What should happen after the like?

Conversation 187

Conversation Brands Banking Compete 187

Direct Marketing Observations

MARCH 16, 2010

4) Stealing other peoples content was hard work. 12) You never figured out what that Facebook vanity URL thing was. 15) You hate creating content and no one was coming to the blog. 15) You hate creating content and no one was coming to the blog. 5) Spamming hashtags wasn’t driving any business. 13) Case studies?

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. Let me just say.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JANUARY 26, 2010

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Forget Facebook and Twitter, For B2B, it’s all about Linkedin. How many of you currently use Linkedin in your social media marketing/marketing efforts? Some good content/writing here. And rightly so. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

JULY 15, 2011

We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. The action of sharing a piece of digital content in the form of a link. Pure and simple. Stay tuned.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 18, 2010

You can peel back the tweets to your hearts content! 2) Create a Facebook page. I bet you already have a Facebook page anyway right? Given that businesses can now create vanity URL’s on Facebook you have a great opportunity to grow your business using basic Facebook features for as little as an hour a day.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

SEPTEMBER 15, 2011

I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives? What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus? What about hardcore Facebook users? To push out more content?

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

NOVEMBER 2, 2012

Consumers look for alternatives when they realize that they have to pay to access content online. Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

AUGUST 9, 2019

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. Or that more than 250 billion photos have been uploaded to Facebook?

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Or where the title of the promo piece was as important as the content contained within? Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 10, 2011

Facebook has an argument, but that’s about it. This is the “Consumers of Content&# generation. Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. How fresh can or could their content be? Monopolies in social media?

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. No one had heard of blogs.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter. The Digital Marketing Essential Reader. 7) Tungle is cool.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. ” It is a great way to find images for social media content.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JANUARY 17, 2012

Does it matter if you create content or if you lurk? The fact is, the more networks you’re in, the more likely that your content is going to suck in some of them. For those that are of less importance, the content you create, should you even bother, will be diluted. It’s the law of averages. It Depends.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 10, 2010

So I’m at my 12 year old daughter’s softball game last Friday night and as the game is concluding I reach for my cellphone and I see a text from my wife it reads: Your daughter is on Facebook&# ? The first words out of her mouth are that her sister Terry tried to “Friend&# my daughter on Facebook. I text back.

Social Networking 198

Social Networking Privacy Activities Facebook 198

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You have pushed out some weak, self serving content on all of them. You push out content on all of your networks but it’s over the top and self serving. So you can keep reading to see what will might happen to you. Plateau #1. Plateau #2.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Share content. Upload music and comment on the music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He is transparent, authentic, and he shares content and advice liberally when he can. His customers are not on Twitter and Facebook. Tags: SMB social media Facebook Twitter marc meyer. There’s one problem tho.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JUNE 14, 2011

Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

JULY 26, 2010

I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. But as social media has evolved and Facebook now has it’s 500 millionth user, the web 2.0 It was like crack.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

NOVEMBER 23, 2010

If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Looking back at MySpace, it almost looks like pre-Y2k web Dev. doesn’t it?

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. Sometimes we have so much information and content, we feel that we have to give it all to the user. This site rocks.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

OCTOBER 12, 2010

UGC (user generated content) can, in some cases will, bring the big brands to their knees. and you say via Gap’s Facebook page: “We’ve been listening to and watching all of the comments this past week. These are the times that we live in. So what was Gap to do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JANUARY 8, 2013

Marketers will jump on this and snap a gamification piece onto data deletion. Content isn’t King. The creator of the content is King ! The act of publishing of content is no longer the issue. But the person or marketing teams who “get” the user and write for the user, they are the new kings. No we mean it, Now!

Apple 222

Apple Data Google Issues 222

Direct Marketing Observations

DECEMBER 3, 2010

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. The Old Spice Voicemail Generator. 16) Stick this QR-Code Generator in your back pocket.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

SEPTEMBER 8, 2011

6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. Content-an illustrated history. 10) Last but not least, Why are some users dissatisfied with Facebook and walking away? Check it out. 7) Here is the gold.

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

JANUARY 25, 2019

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. It may be time to evaluate the value of your relationship with Facebook. You search for sunglasses and low and behold your Facebook pages are filled with Ray Ban ads. billion users that Facebook has, have bailed due to the data breach?

Facebook 170

Facebook Social Networking MySpace Comparison 170