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Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. I’ve created custom events for many actions that provide signals for deep engagement with my content.

Eventful 184
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13 Proven YouTube SEO Tactics and Best Practices for 2023

Hootsuite

Dying to know more about YouTube SEO? If you’re a content creator or even just a YouTube hobbyist, you probably want more people to watch your videos. Of course, creating great content is important, but did you know other factors within your video determine who sees it and when? What is YouTube SEO?

SEO 111
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 142
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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

One signal that you’re deeply engaged with my content is the amount of time you spend on a page. Embedded YouTube Video Play. This is possible (and easy) because both Google Tag Manager and YouTube are Google products. I also include external URLs, where appropriate. Start Embedded Audio Player.

Eventful 185
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Metrics 145
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10 Facebook Website Custom Audience Strategies

Jon Loomer

I believe this is especially the case for content creators like me. I attract you to my website with free content, driven here by email, organic search, social media posts, and ads. It suggests at least the smallest amount of interest in your business or content. If you lack traffic, this is where you’ll start.

Strategy 213
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How to Make a GIF (iPhone, Android, Photoshop and More)

Hootsuite

If you want to add a video from a URL, there’s the option to do so. Then, you’re presented with a screen that allows you to add tags to your GIF, make your GIF private, add a source URL, or add your GIF to a collection. How to make a GIF from a YouTube video. YouTube streams nearly 700,000 hours of video every minute.

iPhone 145