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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 140
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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

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Don’t Optimize for Clicks!

Jon Loomer

You assume that people who click your ad actually care about your content. I have events for scroll depth , time spent , starting my podcast player, clicking internal links, playing embedded YouTube videos , and a whole lot more. Many of these clicks will come from people who click everything.

Embedding 164
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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 106
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What Do You Want People to Do?

Jon Loomer

So I created custom events with Google Tag Manager for each of the actions I mentioned.

Embedding 135
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Video Wars: TikTok vs. YouTube for Marketing

Likeable

When you think about “social video” in 2021, two platforms likely come to mind: TikTok and YouTube. And the story almost writes itself—YouTube is the veteran player that’s been around for over 15 years, and TikTok is the talented rookie that is giving it a run for its money. YouTube by the Numbers. Is one better than the other?

YouTube 84
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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. Optimize your YouTube titles, descriptions, tags and thumbnails.

SEO 132