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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? I thought I’d share some of my favorites that are well suited to editorial content sites. These real-time analytics platforms are among the most popular with news and content sites. Check out their live demo. SimpleReach.

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6 integrations to get more from your social media management platform

Sprout Social

On top of maintaining consistent customer engagement across the brand’s core social media accounts, you have to manually check review sites (including Facebook Reviews and Google My Business) for the local brick-and-mortar stores. Sprout integrations: Google My Business, Facebook Reviews, TripAdvisor, Glassdoor, Yelp (coming soon).

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The marketer’s guide to reporting on social video engagement

Sprout Social

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Fast reporting helps you understand what content impacts your business and strategy, and how. Video engagement metrics you need to improve content performance.

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

You can use your email, or log in with your Google, Twitter or Facebook account. Once you’ve got a good grasp on who you’re talking to, the content planning can begin. Plan out a content calendar. A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production.

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13 of the Best Free Social Media Management Tools

Later

So to help you streamline your workflow and get your social strategy in order, Later can plan, schedule and post your content across all your social media platforms. . Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. 2 Free Social Media Management Tools: Over.

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What is attribution modeling for social media marketing?

Sprout Social

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. URL tracking in Sprout also allows for automation in rules. Use link shortening or vanity URLs. Without them, the models are just another set of data.

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

Rich Product Pins are created from URLs and display all the same information as the website’s product page, as long as the site has the Rich Pin code installed. It’s kinda like a real-life Google reverse image search. This is perfect for your lifestyle content. Seamlessly mixing how-to and lifestyle content. Try it today.

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