Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 105

Software Industry Social Media Marketing 105

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 124

Strategy Brands Content UGC 124

Webbiquity SMM

OCTOBER 23, 2019

Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. And by targeting users of a specific software you’ll have very unique knowledge about the audience you are targeting. How to extract a list of companies/websites using this software.

Software 107

Software LinkedIn Content management systems How To 107

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Will joining this conversation help us achieve our current social media goals ?

Trends 167

Trends Social Media Brands Meme 167

Oktopost

APRIL 22, 2019

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. The YouTube ad would get 100% of the credit for that conversion. Marketing Attribution Software to the Rescue. Reasonable pricing.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Table of contents: What is a chatbot builder? A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge.

Hubspot 101

Hubspot Template Templates API 101

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 91

Campaign Content Upcoming Authentication 91

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits. Inbound Links.

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Metrics Content Marketing ROI 191

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time. sharing content.

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Curation Data Content UGC 141

Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

Video 231

Video Trends Marketing Mobile 231

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Planning ensures that you don’t miss crucial conversations among your target audience. Translation?

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Reputation Sentiment Analysis Notification 97

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Collaboration Project Template 82

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content.

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Hashtag LinkedIn Trends Analytics 115

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next.

Social Media 135

Social Media How To B2B Team 135

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. Network growth by itself is a vanity metric, meaning you could have hundreds of followers across your social media platforms but only a small percentage have the potential of being the right prospect.

Metrics 138

Metrics B2B Software Social Media 138

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 103

Social Media Team Social Media Management Report 103

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. “Entrepreneurship came before content creation.

Social Media 83

Social Media Content Newsletter How To 83

BeingOptimist

MAY 17, 2023

Here are the strategies that will enhance your sales engine, from lead generation to nurturing to conversion.  Additionally, strategies enable businesses to use social media, content marketing, SEO, and email marketing to increase sales and revenue. The use of lead capture software is advantageous.

Strategy 75

Strategy Software Campaign Conversation 75

Keyhole.co

AUGUST 29, 2023

If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave. Read this guide to unlock the eight ChatGPT prompts for social media content to go viral this year. These are just two examples.

Social Media 52

Social Media Content Real Estate Class 52

Hootsuite

MARCH 26, 2024

More time to execute their social strategy, to create content, and to engage with customers. Collaborative social media tools and platforms make communicating and sharing ideas with your teammates or clients easy. Here are some features to look for in a social collaboration platform that will make your team’s job much easier.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Influencer marketing tools for management.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. These tools can range from scheduling software to grid planners to calendars.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

DECEMBER 20, 2023

5 Ways to Use AI in B2B Sales Generating content Sales prospecting Lead scoring AI notetakers Chatbots and virtual assistants Maximize Your Sales Efforts with AI to Hit Your Targets Why Use AI in B2B Sales? Here are our top picks: Generating content Yes, you guessed it. Jump ahead: Why Use AI in B2B Sales?

B2B 75

B2B Software Process Team 75

Razor Social

APRIL 17, 2018

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore.

Conversation 93

Conversation CPC SMS Cost 93

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Here’s the full video, but if you’d prefer to read a summary of what I took away from the conversation instead, that continues after the video.

Social Media 96

Social Media Marketing Nielsen Resources 96

Convince & Convert

DECEMBER 6, 2023

Some brands also publish posts on social media platforms to address customer concerns. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Create premium social media customer support content.

Social Media 145

Social Media Hubspot Statistics Survey 145

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Each of our business lines needs different things.”

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Resources Telecommunications Collaboration Project 103

agora pulse

MAY 18, 2019

Crafting and maintaining a brand voice unique to your business is an essential part of establishing a strong social following and using your social marketing to make a bigger impact on and off platform. Your brand voice must be consistent across all platforms for it to be most impactful and help you define your brand overall.

Authentication 101

Authentication Platform Social Media Brands 101

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 5.

Template 52

Template Templates Social Media RFP 52

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? There might be a new automation software slashing marketing costs in half. Maybe you need to share more engaging content. Your goal could be to outrank them by creating quality content around those specific topics. two accounting software for small businesses.)

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Sentiment Metrics Analysis Trends 97