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Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

Social Media Today

Meta's keen to highlight the value of its metaverse vision - but do you need to go all-in just yet?

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How the femtech industry can break into the broader consumer market

Audiense

Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Consumers say they find this type of video content to be 2.5X Actions for Marketers If you’re new to AI video tech, now’s the time to familiarize yourself with tools to streamline the video content creation process. Quite the opposite: 92% of consumers now watch videos on mute.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. That made it a valuable tool for Kia, which wanted consumers to associate electric cars with feelings of togetherness and familial love.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs.

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Tech Predictions for 2023

The Realtime Report

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. The result of the layoffs will be a wave of innovative products and business models across tech.

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What is Earned Media?

Sherrilynne Starkie

Cannabis Canada: New Canopy Growth CEO to focus on consumer, becoming profitable. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. Great exposure for the individuals and his company among shareholders and the industry.

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