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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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How to Become a Successful Social Media Consultant

Sprout Social

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

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Marketing Lessons Learned From the 2021 Facebook Outage

Ignite Social Media

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. 1) Don’t Put All Your Eggs in One Basket.

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How to Prepare Facebook Ads Clients for iOS 14

Jon Loomer

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. Then export it so that you have that information later.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. A finance editor would be able to edit payment information and settings. If you are an agency or consultant looking to manage ads for a client (and get access to their assets), you could instead choose the option to add a partner to request access to their assets.

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Meta Ads Benchmarking for Personalized Insights on Performance

Jon Loomer

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. You might not know this, but such information is available. In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Are you getting good results? Great results?

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27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Waxing UnLyrical

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. People linking their Twitter feed to Facebook and expecting that their tweets get attention from their Facebook friends. ~ Aditya Nishtala. ” ~ Rich Reader.

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