Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 152

Industry Real Estate Insurance Content 152

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.

B2B 125

B2B Influencer LinkedIn SEO 125

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 98

Conversation Strategy Social Media Marketing 98

Bill Hartzer

MARCH 20, 2014

With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” Competent consultants need to demonstrate a thorough understanding of your marketing niche.

Consultant 133

Consultant Questions Social Media Compete 133

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. How to work with influencers to create co-created content.

Influencer 60

Influencer Activities Content How To 60

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 129

Marketing How To Sample Samples 129

Convince & Convert

JANUARY 31, 2024

Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers. One study projected that this fledgling industry will grow at a CAGR of 37.3%

Project 129

Project Social Media Template Templates 129

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. You can also ask influencers to promote limited-time offers of selected product lines. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 60

Industry Real Estate Content Insurance 60

Ignite Social Media

FEBRUARY 17, 2021

In addition to the changes we’ve made in our personal lives, many of our professional lives have also changed as different industries cope with the pandemic. The world of marketing is certainly one industry to keep an eye on. The same applies if your brand provides virtual consultations of any sort. Influencer Partnerships.

Social Media 176

Social Media Marketing Influencer Team 176

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

Influencer 65

Influencer Travel Marketing Instagram 65

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Industry terms and trends: 61%. Industry terms and trends: 61%. Industry/brand influencers: 60%. Like any conversation with someone you don’t know well (yet), there are some topics you’ll want to avoid.

Brands 194

Brands Sentiment Influencer Survey 194

Waxing UnLyrical

APRIL 12, 2018

Unfortunately, we have to keep having this conversation because even PR pros think that PR is only media relations. I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. Influencer relations, yes. And we see marketers doing influencer relations.

Team 213

Team Influencer Case Study Industry 213

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Justin currently leads social and influencer marketing for Demandbase. Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Determining the Value of an Influencer Collaboration.

Influencer 98

Influencer Social Media Nielsen Collaboration 98

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Brands get conversational.

Trends 78

Trends Video Marketing Influencer 78

Buffer Social

SEPTEMBER 11, 2023

I've earned millions in salary and consulting contracts, 100 percent inbound driven. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

FEBRUARY 5, 2024

Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture. “As Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 113

Brands How To Authentication Collaboration 113

Convince & Convert

FEBRUARY 17, 2016

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy.

Influencer 60

Influencer Social Media Transportation Marketing 60

Pam Moore

JANUARY 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Brands get conversational.

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. List at #5 below.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. Suddenly, you become mired in digital transformation conversations.

Analytics 164

Analytics Influencer Issues Metrics 164

Pam Moore

SEPTEMBER 4, 2023

Let's keep the conversation alive with love and authenticity! The post Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss first appeared on Pam Moore Speaker, Trainer, Consultant. ⏰ Here's to our soulful journey into the exciting world of AI! Go get-r-done, peeps!

Marketing 147

Marketing Authentication Training Consultant 147

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Social media can provide a level of transparency to an industry that is often perceived as opaque. Social media for financial services is a rapidly growing sector.

Platform 84

Platform Social Media Insurance Education 84

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. With a few tweaks, this could be made more conversational. Remember to make it conversational. He’s an award-winning consultant, an in-demand speaker and trainer and a Second City-trained actor.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Encourage conversations, ask questions, and participate in the community. Or influencer collaborations !) (Or More than 4.95 billion people are social media users.

Social Media 122

Social Media Tips HootSuite Marketing 122

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Note: If you listen to the podcast you will be provided a coupon code with extra special savings + free 30 minute consultation ($250 value!). No worries.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Why buyer personas are a requirement for any market, industry and organization big or small who want to be relevant, get more leads and grow their business. Our agency, Marketing Nutz, our training and consulting agency can help!

Template 78

Template Templates How To Training 78

Waxing UnLyrical

NOVEMBER 30, 2018

It also improves your search rankings and establishes you as an authority in your industry. Conversion Rate. The goals can be defined by you and the conversion rate can be measured for each goal. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Average Time on Page.

Metrics 191

Metrics Content Marketing ROI 191

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

Types 40

Types Influencer Brands Fashion 40

Sprout Social

JUNE 13, 2023

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. Supporting a global team with Conversations Sprout Conversations also streamline asynchronous communication for Siegel’s global team. in savings over three years. “We

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

JULY 28, 2022

We keep track of recurring content themes that come up in our industry and among our community (example: social media manager burnout). Create your content equation by figuring out which formats your audience responds to best and monitor conversations happening around your brand, industry and competitors. Script writing.

Template 95

Template Templates Social Media Video 95

Convince & Convert

JANUARY 13, 2011

It’s like consultative selling. If you’re calling yourself a digital strategy consulting company but your prospective customers know you as an advertising agency, there’s a fundamental disconnect that you can uncover and address. This is where competitive and industry listening can come into play. Executives and Management.

Company 142

Company Conversation Radian6 Social Graph 142