Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. used their phones to access social networking sites at least once a month, says ComScore. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Idaconcpts

FEBRUARY 29, 2012

At the time, she was going out on a limb because digital marketers were seriously punting QR codes as the way of the future. The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. So, what are marketers to do? They should play to their strengths.

comScore 135

comScore Directory Study Survey 135

Twist Image

APRIL 16, 2014

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising.

Google 92

Google comScore iPad Mobile 92

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Writtent Blog

FEBRUARY 10, 2015

Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. If this isn’t one of your top priority SEO strategies, it should be. Make better link building one of your SEO strategies.

SEO 40

SEO Strategy comScore URL 40

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. This isn’t bad news for marketers. Explore TikTok.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Bill Hartzer

APRIL 18, 2011

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. This person will work in hand in hand with the Development, Marketing and Content teams to achieve the desired goals centered around increasing qualified, converting traffic to dealnews.

SEO 136

SEO Engineering Hitwise comScore 136

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. ComScore found brand engagement increases 28% when user-generated content is used in product videos. How to Deploy a User-Generated Content Strategy. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.

Research 183

Research Content Hitwise Adwords 183

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun.

comScore 100

comScore Video Apple iPhone 100

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Proactive Report

MARCH 14, 2010

The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos searched, but how-to videos are not far behind.

comScore 72

comScore Video YouTube Skills 72

Bill Hartzer

SEPTEMBER 29, 2009

Two SEMPO Institute courses – Insider’s Guide to Search Marketing and Effective Search Marketing: Social Media (value $700). Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. Andy Beal, Marketing Pilgrim. in July of 2005.Mark

Engineering 102

Engineering comScore Domain Name SEO 102

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 58

Social Media comScore Brands Loyalty 58

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.

Brands 118

Brands comScore Blogger SEO 118

Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. The recent announcement of Twitter’s promoted tweets just makes this a closer bond.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. Conventional social media strategy wisdom, of course, is that you would only put a lot of resources into these three platforms if your customer base skews quite young. (there are others like Dubsmash that haven’t reached critical mass yet). Fit the Social Platform to the Audience.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Convince & Convert

JANUARY 25, 2016

Image via ComScore. If you use email marketing to nurture your subscribers or alert your list of new promotions, then invisible email retargeting is something you need to take advantage of. You can set this up in your AdWords Shared Library, under Bidding Strategies.). The only downside is that many people do it so wrong.

Adwords 60

Adwords comScore How To URL 60

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 53

Social Media comScore Brands Loyalty 53

Convince & Convert

JULY 23, 2012

According to April 2012’s ComScore rankings, SBNation.com ranked #10 in unique visitors… one spot above their San Francisco-based competitor BleacherReport.com (that has some of the best hyper-targeted email marketing practices on the planet and was reportedly acquired by Turner for over $200 million in June 2012).

Sports 135

Sports Social Media comScore Tweetdeck 135

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 First an anecdote, then the facts.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Convince & Convert

FEBRUARY 19, 2016

Most marketers aren’t on Snapchat because they assume it’s just for teens. According to Comscore , over the last year in the U.S., Get more content like this, plus the very BEST marketing education, totally free. Snapchat’s Audience Is Expanding. Get our Definitive email newsletter.

comScore 60

comScore API Journal Advertising 60

Buffer Social

JANUARY 25, 2018

On top of these statistics, comScore’s 2017 U.S. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

MARCH 25, 2011

Read more >> Selling and social media: While marketing and customer service have jumped on the social CRM bandwagon, the sales profession has mostly been watching from the sidelines, wondering what to do and how to do it. There are four main reasons for this lag. There are four main reasons for this lag. >>

Social Media 58

Social Media News comScore Social CRM 58

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%.

Video 60

Video UGC Content comScore 60

Convince & Convert

JANUARY 20, 2016

According to a study done by comScore , clicks have almost zero correlation to conversions. Get more content like this, plus the very BEST marketing education, totally free. In the case of conversions, however, good CTR doesn’t necessarily correspond to good conversion rate. Get our Definitive email newsletter.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Socialized

JANUARY 22, 2010

Perhaps social media is not a part of the company’s communication strategy. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. That was three years ago!

Social Media 214

Social Media MySpace Sharepoint comScore 214

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Convince & Convert

DECEMBER 30, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 152

Google Picasa Adwords Engineering 152

Diva Marketing Blog

JUNE 17, 2009

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 conniereece - All I can say is that marketers need 2 wake up 2 how many boomers R online & how they use socnets.

comScore 40

comScore Social Networking Social Media Flickr 40

Koka Sexton

NOVEMBER 2, 2008

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. How NOT to use your Social Media Marketing Manager! TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S.

Foursquare 40

Foursquare comScore CoTweet CoTweet 40