Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. ComScore found brand engagement increases 28% when user-generated content is used in product videos. How to Deploy a User-Generated Content Strategy. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Bill Hartzer

APRIL 18, 2011

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. This person will work in hand in hand with the Development, Marketing and Content teams to achieve the desired goals centered around increasing qualified, converting traffic to dealnews.

SEO 136

SEO Engineering Hitwise comScore 136

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

SocialFish

FEBRUARY 1, 2011

The Social Media Marketer’s SEO Checklist – SEOmoz. Monterey Bay Aquarium’s Integrated Mobile Strategy – Beth Kanter. Export and Analyze Social Media Analytics With Export.ly – ReadWriteBiz. Export and Analyze Social Media Analytics With Export.ly – ReadWriteBiz. Datalicious. Tech/Analysis.

comScore 172

comScore Journal Analysis Proposal 172

Audiense

MARCH 13, 2017

What can marketers learn from this? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ).

Groups 128

Groups Groups Data Analysis 128

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun.

comScore 100

comScore Video Apple iPhone 100

Proactive Report

MARCH 14, 2010

The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos searched, but how-to videos are not far behind.

comScore 72

comScore Video YouTube Skills 72

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.

Brands 118

Brands comScore Blogger SEO 118

Bill Hartzer

FEBRUARY 8, 2010

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? The company’s recent acquisition of AdMob, a mobile ad service, further highlights their strategy going forward. Rounding out the top 10, Hewlett-Packard made big moves in the M&A market.

News 111

News Report Social Media Reputation 111

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 First an anecdote, then the facts.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Videos are also very diverse in their application.

Video 60

Video UGC Content comScore 60

Proactive Report

MARCH 25, 2011

Read more >> Selling and social media: While marketing and customer service have jumped on the social CRM bandwagon, the sales profession has mostly been watching from the sidelines, wondering what to do and how to do it. There are four main reasons for this lag. There are four main reasons for this lag. >>

Social Media 58

Social Media News comScore Social CRM 58

Convince & Convert

DECEMBER 30, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 151

Google Picasa Adwords Engineering 151

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. The trick is figuring out what your customers need most in their on-the-go lives—and acknowledging that your mobile technology and strategy are only as good as the behind-the-scenes commerce ecosystem they support.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 208

Social Media ROI B2B Marketing 208

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 191

Statistics Research Social Media B2B 191

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore. And someone coming into the content marketing. Lee, how are you?

Social Media 135

Social Media SEO Retail Conference 135

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. SEO is much more than just high ranking in Google.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Sprout Social

NOVEMBER 14, 2016

With more than 500 million monthly active users and 95 million photos and videos added each day, Instagram turned into the network of choice for several marketers. In fact, many businesses found immense success by using Instagram as a marketing tool. As a marketer, your goal should be to exist where your audience is located.

Instagram 40

Instagram Brands How To Fashion 40